[Remote] Field Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. FPT Americas is seeking a Field Marketing Specialist to increase brand awareness and support revenue growth through targeted B2B marketing activities. The role coordinates events and campaigns, collaborates with sales and cross-functional teams to generate leads, and tracks budgets, pipeline, and ROI.

Responsibilities

• Co-create and execute regional and industry-focused event project plans, budgets, and timelines
• Collaborate with team members across content, digital, and partner marketing to execute on event and marketing priorities
• Develop marketing communications plans for social media and email to support sales and solutions team members attending events
• Work closely with sales, solutions team members, partners and customers to develop presentations aligned with business priorities
• Partner with the global marketing team at FPT’s headquarters in Vietnam to ensure alignment of corporate messaging and branding with local efforts
• Nurture positive vendor relationships and negotiate rates
• Utilize marketing intelligence platforms to support sales and regional marketing efforts
• Create and execute campaign content for demand generation and lead nurturing
• Support account-based marketing efforts
• Develop, track and manage event-related budgets
• Measure, track and report on marketing-influenced pipeline, leads, and ROI
• Continuously optimize programs based on performance data and feedback

Skills

• 3-5 years of B2B marketing experience, with at least 2 years in event/field marketing
• Bachelor's degree (or higher) in Marketing, Communications, Business or closely related field, or equivalent professional work experience
• Strong understanding of B2B demand gen and pipeline measurement
• Self-starter with strong organizational skills
• Excellent project management and communication skills (verbal and written)
• Highly detail-oriented
• Proven ability to drive results while working with cross-functional teams
• Comfortable operating in a fast-paced, often ambiguous, remote environment
• Background in IT services, consulting, SaaS, or enterprise tech
• Data-driven mindset with experience reporting on field marketing ROI
• Proficiency with Salesforce (Sales Cloud and Marketing Cloud/Pardot)

Benefits

• Remote US work arrangement

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