[Remote] Growth Product Lead, Kids

Note: The job is a remote job and is open to candidates in USA. ClassDojo's goal is to give every child on Earth an education they love. They are seeking a Growth Product Lead to own kid growth for Dojo Islands, focusing on top-of-funnel growth and driving the roadmap for Monthly Active Kids while collaborating with co-founders and cross-functional teams.

Responsibilities

• We're hiring a product leader for the Monsterverse to own kid growth — growing kid users of Dojo Islands. This means running the product team that owns top-of-funnel growth for Dojo Islands and driving the cross-company roadmap to grow Monthly Active Kids (our core company metric is Monthly Active Connected Families, where families are Parents and/or Kids). You'll work closely with our co-founders, leaders, and cross-functional teams to invent and test long-term ideas, at both a strategic and tactical level
• The kid growth funnel end-to-end: awareness, install, activation, and early retention for Dojo Islands
• The cross-company roadmap for Monthly Active Kids, coordinating across the flagship app, school network, and Islands
• A small, high-leverage product team — setting direction, shipping fast, and learning faster
• A direct working relationship with co-founders on long-term growth strategy

Skills

• You've owned a top-line growth metric end-to-end
• You've led initiatives that measurably moved DAU/WAU, install conversion, or retention on a consumer product
• You can clearly articulate before → after
• You have gaming and/or kid-product experience — or a close equivalent
• You've shipped at scale in games, social, or gamified products
• You've lived in the activation and retention trenches and know how to find the fun
• You operate at both the strategic and the detail level
• You drive a cross-org roadmap and write your own SQL
• You set direction, then go get into the details
• You're self-sufficient with data
• You can write queries, build dashboards, and analyze funnels without dedicated support
• You're a structured problem-solver in ambiguity
• You break complex problems down, synthesize quant and qual, and produce simple, actionable plans
• AI is core to how you work, not a side tool
• You've built it into your product process and your own workflow
• Founder or early-stage startup experience (pre-Series B). Operating in the $1M–$10M revenue phase builds the right reflexes
• Experience with kids' products, consumer social, or platforms with T&S / trust and safety considerations
• Experience with cross-functional growth loops — viral mechanics, referral systems, or in-product distribution

Benefits

• We are happy to accommodate any disabilities or special needs.
• We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.

Company Overview