[Remote] GTM Content Marketing Manager

Note: The job is a remote job and is open to candidates in USA. RLDatix is hiring a GTM Content Marketing Manager for its Demand Acceleration team. The role develops and executes integrated content and demand-generation campaigns to engage existing customers with additional solutions and grow cross-sell and upsell pipeline across North America.

Responsibilities

• Develop externally facing B2B content — with priority focus on email marketing and website content, alongside webinars, event messaging, LinkedIn, and paid advertising — to nurture existing customers into additional solution areas
• Plan and manage integrated campaigns with multiple deliverables, channels, stakeholders, and deadlines in order to drive cross-sell and upsell pipeline
• Establish content calendars, track assets, determine appropriate formats, and drive execution through completion to keep multi-channel campaigns coordinated and on-time
• Partner with Communications, Customer Experience/Event teams, Marketing Operations, Product Marketing, and Sales in order to generate and nurture interest before handing off to solution-level conversations
• Contribute to marketing's revenue goals through content and campaign conversion — engagement, progression to marketing-qualified leads, and pipeline contribution — while helping refine reporting frameworks with Marketing Operations

Skills

• 5+ years of B2B demand-generation experience with hands-on content production, campaign management, and multi-channel distribution
• Proven success managing integrated campaign programs (rather than isolated deliverables) with multiple stakeholders and deadlines
• In-depth knowledge on how to personally create strong content across email, web, and social channels
• Formal content strategy experience
• At least 5 years of marketing-automation-platform experience
• Pardot, Marketo, or similar acceptable
• Exposure to targeted account- or contact-based B2B marketing (direct experience building an entire ABM program is not required)
• Sincere interest in supporting an evolving "platform" narrative and helping build a demand generation function from an early stage
• A knack for working autonomously and collaboratively within an ambiguous, build-stage environment
• HubSpot preferred
• Asana highly preferred

Benefits

• Remote work (North America-based)
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• 401K
• Paid time off
• Paid holidays
• Employee wellness

Company Overview