[Remote] GTM Manager, Media Strategy & Execution

Note: The job is a remote job and is open to candidates in USA. GoodRx seeks a GTM Manager, Media Strategy & Execution to activate HCP and DTC media strategies across its commercial organization. The role translates strategy into launch plans, positioning, pricing and packaging guidance, sales enablement, training, and field-ready tools for pharmaceutical brands and agencies.

Responsibilities

• Translate HCP and DTC media strategy into quarterly and in-market activation plans, workplans, deliverables, owners, and timelines
• Drive launch and rollout plans for new capabilities, sponsorships, and packages – identifying dependencies, risks, and decision points early
• Coordinate cross-functional launch readiness across Sales, Product, Analytics, Marketing, Legal, Client Success, and Revenue Operations
• Support high-priority pitches, RFPs, agency conversations, and strategic client opportunities with tailored narratives, solution recommendations, and commercial materials
• Partner with Product, Analytics, and Insights teams to turn capabilities and performance evidence into differentiated value propositions and commercially relevant proof points
• Monitor relevant competitor activity, pharmaceutical industry trends, agency behavior, and market feedback to inform messaging and near-term GTM tactics
• Own and maintain core sales enablement materials, including one-pagers, solution narratives, FAQs, talk tracks, and sales enablement collateral process
• Translate complex sponsorship capabilities, product updates, measurement approaches, and strategic positioning into clear, compelling stories for pharmaceutical brands and agencies
• Coordinate internal training sessions, launch briefings, and written follow-ups to build seller fluency and reinforce consistent positioning
• Partner with Sales and Client Success to identify recurring questions, objections, and enablement gaps, then prioritize updates to tools and training
• Maintain a reliable source of truth for approved commercial materials and communicate meaningful updates to the field
• Establish structured feedback loops with Sales and cross-functional partners to understand what messages, tools, use cases, and solutions are resonating
• Capture post-launch, win/loss, customer, and field learnings and translate them into recommendations for positioning, enablement, execution, and future GTM strategy
• Create repeatable launch, enablement, RFP, and commercialization frameworks that improve speed, consistency, and scalability

Skills

• A bachelor's degree is required
• 5–8 years of experience in go-to-market, product marketing, sales enablement, commercialization, media strategy, integrated marketing, or a related field
• Demonstrated experience supporting product or feature launches and coordinating cross-functional GTM execution
• Experience developing positioning, sales collateral, value propositions, launch materials, training, or other commercial enablement programs
• Strong understanding of digital media and omnichannel marketing concepts, including HCP and/or DTC activation, audience strategy, measurement, and agency buying dynamics
• Comfort working with packaging, rate cards, and commercial frameworks, with the ability to translate strategic direction into clear field guidance
• Excellent written, presentation, and verbal communication skills, with the ability to simplify complex concepts for internal and external audiences
• Strong project management, prioritization, and stakeholder-coordination skills, with the ability to drive work from strategy through launch and iteration without direct authority
• Business, marketing, media, healthcare, or a related field
• Experience in pharmaceutical or healthcare media, life sciences marketing, digital health, healthcare advertising, or an adjacent environment strongly preferred

Benefits

• Annual cash bonuses or commission
• Annual equity grants for most positions
• Medical, dental, and vision insurance
• 401(k) with a company match
• An ESPP
• Unlimited vacation
• 13 paid holidays
• 72 hours of sick leave
• Mental wellness and financial wellness programs
• Fertility benefits
• Generous parental leave
• Pet insurance
• Supplemental life insurance for you and your dependents
• Company-paid short-term and long-term disability
• Remote USA

Company Overview

Company H1B Sponsorship