[Remote] GTM Strategy & Analytics Manager

Note: The job is a remote job and is open to candidates in USA. AppZen is hiring a GTM Strategy & Analytics Manager to lead modeling, forecasting, and analytics that inform its go-to-market strategy. The role partners with Sales, Finance, and executive leadership on revenue forecasts, GTM planning, performance insights, and investment decisions.

Responsibilities

• Revenue Forecasting: Own and refine the company's strategic revenue forecast — integrating pipeline, conversion, and productivity metrics to deliver accurate, actionable insights for leadership
• Financial & GTM Modeling: Build dynamic models to support capacity, coverage, productivity, quota setting, and long-range revenue planning
• Strategic Finance Partnership: Collaborate with Finance on headcount, bookings, and investment planning to align GTM and financial strategies. Navigate the inherent tension between Finance's data-driven conservatism and Sales' qualitative judgment
• Forecast Inspection & Analysis: Lead forecast and pipeline deep-dives to assess health, risk, and upside scenarios
• Executive Insights & Scenario Analysis: Deliver executive-ready analyses and reviews that drive investment and resource allocation decisions
• Performance Visibility: Build and maintain dashboards that track revenue, productivity, and pipeline performance against strategic goals
• Data Infrastructure & Systems: Partner with GTM Systems and RevOps teams to enhance data accuracy and leverage Salesforce CRM Analytics (Tableau CRM) and other BI tools for scalable analytics

Skills

• 8+ years of experience in Sales Operations, GTM Strategy, Revenue Operations, or Strategic Finance, ideally within a SaaS or high-growth tech environment
• Proven ownership of GTM planning cycles: you've personally run or co-owned quota-setting, capacity modeling, and headcount planning, not just supported someone who did
• Advanced analytical and financial modeling skills: strong command of revenue forecasting, scenario modeling, and financial planning
• GTM and financial metrics fluency: pipeline coverage, bookings, ARR growth, rep productivity, attainment, conversion rates
• Strong business partnership instincts: you know how to align Finance and Sales around a shared number, how to translate competing stakeholder priorities into a recommendation leadership can act on, and how to influence without authority
• Data-driven pushback: you can challenge a flawed assumption or a timeline that doesn't work with clear reasoning, supporting data, and an alternative
• Experience with Salesforce CRM as an analytics and reporting tool
• Familiarity with Salesforce CRM Analytics (Tableau CRM), Looker, Power BI, or Tableau is a plus
• High attention to detail, intellectual curiosity, and the ability to operate independently in a fast-moving, often ambiguous environment
• SQL proficiency for self-service data pulls
• Salesforce administration experience (objects, flows, automation)
• Salesforce CPQ experience
• Background in Strategic Finance / FP&A
• Experience scaling GTM operations through growth stages (Series B to D or IPO)
• Active AI tool usage (Claude, Copilot, GPT) to accelerate modeling or analysis work

Company Overview