[Remote] Head of Organic & Brand Growth

Note: The job is a remote job and is open to candidates in USA. Roosty’s is hiring a Head of Organic & Brand Growth to build its brand identity and grow its community and organic audience. The role leads social strategy and content across platforms, develops campaigns and recurring formats, and builds and manages an organic content team.

Responsibilities

• Own the brand. Shape Roosty’s positioning, personality, tone of voice and creative direction, and build proper Brand Guidelines alongside the Founders
• Make us recognisable. Build a brand identity people spot a mile off across organic content, campaigns and every customer touchpoint
• Run the socials. Own organic strategy and performance across Instagram, TikTok, Facebook and YouTube
• Go platform by platform. Build a strategy for each channel to win new followers, reach, engagement and brand awareness
• Make great content. Keep it consistent, fun, educational and on-brand, working with our Creative Strategists and creator community to get there
• Test, learn, repeat. Keep digging into performance, trying new formats and making results better and better
• Create shows people come back for. Dream up original recurring series, campaigns and formats
• Tell real stories. Put real chicken owners, their chickens and their communities front and centre
• Go long. Develop repeatable long-form series that mix entertainment, storytelling and practical know-how
• Run the whole show. Oversee concepts, scripting, production, editing, publishing and optimisation
• Build your dream team. Hire and lead an organic content crew of creatives, editors and social media specialists
• Share the good stuff. Work closely with Paid Media to pass on winning organic formats, creative insights and content ideas
• Team up with creators. Collaborate with Creator Partnerships on influencer content, sponsorships and joint campaigns
• Spread the word everywhere. Develop brand campaigns that build awareness and interest across DTC, Amazon and retail

Skills

• You've built and grown a distinctive consumer brand before, ideally in DTC, pets, lifestyle, wellness or another category where customers are properly obsessed
• You've scaled organic social channels yourself and have the numbers to prove it: reach, engagement, followers and audience quality
• You've rolled up your sleeves and built content strategies yourself, not just managed agencies from afar
• You've created recurring content formats, campaigns or original series that people actually loved
• You know Instagram, TikTok and YouTube inside out, including what creative works on each and how they grow
• You can connect brand-building and audience growth to real business results
• You can share specific examples of brands you've grown, audiences you've built, work you've made and the results it got
• Original ideas come naturally to you, and you know what makes content stick
• You can tell brilliant creative from bland, and you keep pushing the bar higher
• You use performance data to judge content, spot opportunities and get better results
• You'd rather test an idea this week than plan it for months
• You learn by doing
• Great creative instincts, brand-building experience, organic growth expertise, and the ability to build and lead a brilliant content team

Company Overview