[Remote] Influencer Marketing Coordinator

Note: The job is a remote job and is open to candidates in USA. Generous Brands is hiring an Influencer Marketing Coordinator to support influencer strategy across platforms and drive brand awareness and consumer engagement. The role coordinates influencer seeding, gifting, campaigns, events, creator relationships, and performance reporting across the company's brands.

Responsibilities

• Manage the day-to-day logistics of the always-on influencer seeding program, including agency communications, product fulfillment, tracking, inventory, and reporting
• Support VIP gifting programs from ideation and asset production through fulfillment and delivery
• Research and identify influencers, celebrities, and tastemakers for gifting, campaigns, and brand programs based on brand fit, audience, engagement, and campaign objectives
• Support the development and execution of influencer campaigns across social platforms, including talent coordination, content deliverables, and creator relationship management
• Support influencer events and activations, including guest lists, RSVPs, gifting, product, vendors, and on-site logistics
• Monitor cultural moments, social trends, entertainment, major events, and emerging platforms to identify relevant influencer and brand opportunities
• Maintain an accurate and up-to-date influencer and celebrity database, including audience data, brand partnerships, contact information, and campaign history
• Track, analyze, and report on influencer campaign performance, including reach, impressions, engagement, EMV, ROI, and other KPIs, and use insights to inform future programs
• Prepare monthly and campaign recaps with key learnings and recommendations for improving program effectiveness
• Partner closely with the Influencer team, agencies, and cross-functional teams to ensure campaigns are executed accurately, creatively, and on time
• Build and maintain strong relationships with creators, agencies, partners, and internal stakeholders through thoughtful, timely communication
• Manage multiple projects, priorities, and deadlines simultaneously while maintaining exceptional organization, attention to detail, and follow-through
• Stay current on influencers, celebrities, brands, cultural trends, and emerging platforms, with a strong understanding of what drives meaningful engagement with target consumers

Skills

• 1-2+ years of experience in influencer marketing, PR, social media, digital marketing, or a related field
• Strong understanding of Instagram, TikTok, YouTube, and emerging social platforms
• Highly organized with exceptional attention to detail and the ability to manage multiple projects and deadlines simultaneously; proficient in Excel
• Strong written and verbal communication skills with the ability to build relationships with creators, agencies, vendors, and internal partners
• Comfortable working in a fast-paced, collaborative environment and taking initiative to solve problems independently
• Data-driven mindset with an ability to understand and communicate campaign performance and insights
• Strong interest in pop culture, social trends, creators, celebrities, and emerging platforms
• Bachelor's degree
• Experience in food, beverage, beauty, health & wellness, or lifestyle brands preferred
• Experience with influencer sourcing, campaign management, and/or analytics platforms preferred

Benefits

• Medical, Dental & Vision
• Group Life and AD&D
• Voluntary Life and AD&D
• Group Short & Long-Term Disability
• 401(k)
• Paid Time Off
• Flexible Spending Accounts
• Employee Assistance Program
• Gym Membership Discounts

Company Overview