[Remote] Lead Brand & Growth Marketer- Executive Initiatives

Note: The job is a remote job and is open to candidates in USA. TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. The Lead Brand & Growth Marketer will expand TRM’s talent brand reach through campaigns, channel strategy, events, partnerships, and technical community activation. This hands-on individual contributor will manage programs, build relationships, and use performance data to improve engagement and talent pipeline impact.

Responsibilities

• Execute talent brand campaigns across organic and paid social, events, partnerships, and community channels
• Partner with the Talent + Marketing teams to adapt and distribute content across the channels and formats most likely to reach priority talent
• Coordinate TRM’s presence at conferences and events, including speaking submissions, sponsorships, promotional materials, and logistics
• Build relationships with technical communities, professional networks, universities, and other talent partners
• Help produce and host community programs, including meetups, panels, and virtual events
• Manage paid campaigns and sponsorships across LinkedIn, newsletters, and relevant technical communities
• Track campaign performance, community engagement, and talent pipeline influence; use insights to recommend improvements
• Identify and test new channels and programs that can expand TRM’s reach with priority talent segments

Skills

• 3–6 years of experience in growth marketing, community marketing, employer brand, events, or a related field
• Experience executing campaigns across social, community, event, or partnership channels
• Strong project management skills and the ability to manage multiple initiatives from planning through execution
• Experience supporting events, sponsorships, meetups, or community programs
• Familiarity with paid social and digital distribution, particularly LinkedIn
• Strong written communication and an eye for how content should be adapted across different channels
• Comfortable using data to evaluate performance and improve campaigns
• High ownership and resourcefulness, with the ability to move quickly in a high-growth environment
• Experience using AI tools and agents to accelerate workflows while maintaining quality
• AI fluency is a baseline expectation at TRM
• We expect every team member to use AI to accelerate and reimagine their craft, not just automate surface tasks
• At TRM, AI fluency means you are among the top 10 percent of operators in your function in how you apply AI to:
• Accelerate repeatable workflows
• Structure and solve problems
• Improve output quality
• Increase speed and leverage
• Experience engaging engineering or technical audiences is a strong plus

Benefits

• This role may be eligible to participate in TRM’s equity plan.
• Remote work arrangement.
• TRM operates as a distributed-first company.
• Async-first communication with synchronous check-ins as needed.

Company Overview