[Remote] Senior Media Planner (Direct IO)

Note: The job is a remote job and is open to candidates in USA. Wpromote is seeking a Senior Media Planner (Direct IO) to lead digital-first media planning and activation, with a focus on premium publisher partnerships, sponsorships, and cross-channel brand experiences. The role leads client strategy and direct digital activations, coordinates with Programmatic and Integrated Media teams, and guides complementary traditional media executions.

Responsibilities

• Leading end-to-end strategy, planning, and activation across direct digital partnerships, including:
• Always-on, seasonal, and high-profile campaigns
• Digital-first sponsorships, tentpoles, and custom content integrations
• 360 activations spanning digital, physical, and experiential touchpoints
• Driving modern partnership innovation by:
• Identifying non-standard digital opportunities including custom content, creator tie-ins, experiential extensions, emerging formats
• Bringing forward new publisher, data, and measurement solutions that elevate client growth
• Championing advanced measurement adoption across digital partner programs
• Shaping strategy & client leadership:
• Building deep understanding of client business goals, audiences, and KPIs
• Ensuring all Direct IO activations ladder into unified, integrated media strategies
• Leading the full RFP process from brief development through vendor evaluation, negotiation, and final client presentation
• Elevating operational excellence:
• Improving workflows across planning, trafficking, reporting, and ad operations
• Developing negotiation best practices and actively upskilling the team
• Identifying incremental partnership opportunities and securing added value
• Collaborating cross-functionally:
• Partnering with Programmatic and Integrated Media leaders to deliver a cohesive Display & Video ecosystem
• Leveraging traditional media knowledge (Linear, OOH, Audio) as value-add expertise that informs and complements digital programs

Skills

• 3+ years of media planning & buying experience, with a strong emphasis on premium digital partnerships, sponsorships, and custom activations
• Proven ability to build and execute large-scale, publisher-direct programs that include brief development, partner vetting, negotiation, and storytelling through recommendations
• Strong understanding of digital media channels across display, video, social, and branded content
• Familiarity with programmatic and how direct and programmatic strategies intersect to create a unified media approach
• Demonstrated ability to lead multiple projects simultaneously and deliver high-quality work in compressed timelines
• Strong relationship-building skills with publishers, vendors, and internal partners
• Experience developing processes and elevating operational efficiencies
• A future-focused, inquisitive mindset with a natural inclination to reimagine and improve
• This position is not eligible for immigration sponsorship
• Experience overseeing or supporting traditional media (Linear TV, Radio, OOH)—not required but a meaningful plus

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!
• Annual performance bonus

Company Overview