[Remote] Manager, Association Marketing

Note: The job is a remote job and is open to candidates in USA. Prudential Financial is hiring a Marketing Manager for its Association Marketing Team. The role uses marketplace research and data insights to develop and execute personalized, data-driven marketing plans across direct mail, email, and digital channels, optimizing acquisition, retention, and in-force participation.

Responsibilities

• Maintain deep industry knowledge and monitor marketplace trends to identify growth opportunities; use research and data insights to shape strategy and plans that support business objectives
• Collaborate with internal partners to align annual marketing goals, priorities, timelines, and budgets. Serve as a liaison with external partners, to align integrated acquisition and retention growth plans
• Support the advancement of our data-driven marketing approach alongside the Data/Analytics Team and external partners by identifying opportunities for channel optimization, and buyer segmentation
• Develop marketing plans that align with the business goals and drive future business growth, including those that address changing demographics, perceived product deficiencies, and other factors to increase in-force participation
• Create comprehensive marketing briefs with clear objectives, strategic direction and KPIs; partner with creative and production teams to develop compelling approaches, review materials for accuracy and strategic alignment, and assess performance results to present insights to internal and external partners

Skills

• 5-10 years developing B2C/direct marketingstrategies across highly personalized direct mail, email, and digital channels
• Proven ability to use research and data to spot trends, identify opportunities, and translate insights into strategy and plans
• Proven ability to write strong briefs with clear direction and collaborate across teams to shape the creative approach and ensure materials align to strategy and budget
• Experience partnering with internal and external stakeholders to build business cases, secure buy-in, and lead jointstrategiesor working sessions
• Demonstrated ability to drive acquisition and retention outcomes, define lifecycle marketing approaches, optimize performance through test-and-learn, and manage to measurable KPIs
• Exceptional verbal and written communication skills; ability to build and maintain strong internal and external partnerships
• Strong organizational and time-management skills
• Bachelor's degree
• Experience in a highly regulated industry
• Comfort partnering across governance and compliance stakeholders
• Experience with analytics tools and reporting platforms
• Experience with CRM-enabled journeys
• CX and journey mapping training/experience
• Experience in the Association/Affinity marketplace

Benefits

• Market competitive base salaries, with a yearly bonus potential at every level.
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
• 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period).

Company Overview