Remote Position
[Remote] Marketing Automation Specialist
🌍 Remote · United States
💼 Full-time
Note: The job is a remote job and is open to candidates in USA. KellyOCG is recruiting for an unnamed client seeking a Marketing Automation Specialist to support the migration of B2B marketing programs from Iterable to HubSpot. The role focuses on rebuilding, testing, and launching campaigns and customer journeys, with an emphasis on program builds and quality assurance.
Responsibilities
- Rebuild Iterable journeys, events, fields, and templates using HubSpot workflows, custom events, properties, and templates, following the migration plan
- Create workflows and nurture programs with branching, delays, suppression rules, goal criteria, and re-enrollment
- Test each program against its Iterable counterpart, validating logic, personalization, rendering, links, and timing before launch
- Build audience segments using criteria provided by the Retention team
- Identify missing or broken campaign data and flag issues to Data Operations
- Apply consent, subscription-type, and opt-out settings correctly
- Set up campaign reporting and track performance against the Iterable baseline
- Follow naming, tagging, and UTM standards, and document each build
Skills
- At least 4 years of experience in marketing automation or lifecycle marketing, including 2 or more years of hands-on experience with HubSpot Marketing Hub
- Experience building HubSpot workflows, segments, and email templates
- Working knowledge of HubSpot data, including contact and company properties, custom events, and associations
- Experience with Iterable or a similar platform, such as Braze, Customer.io, Marketo, or Klaviyo
- Basic understanding of email compliance requirements, including CAN-SPAM, GDPR, and CASL
- Strong quality-assurance habits and attention to detail
- Clear written communication skills
- Experience supporting a marketing automation platform migration
- B2B marketing experience
- Direct experience with Iterable
- HTML and CSS skills for email
- Experience with lead scoring and campaign reporting in HubSpot
- Experience with SMS and push messaging in addition to email
- HubSpot certifications
Benefits
- Remote
Company Overview