[Remote] Marketing Communications Specialist

Note: The job is a remote job and is open to candidates in USA. Story Cannabis is hiring a Marketing Communications Specialist to manage day-to-day email, SMS, and social media communications across retail and wholesale channels. The role coordinates campaigns and creative assets, evaluates channel performance and compliance, engages with the online community, and leads marketing communications initiatives.

Responsibilities

• Manage daily loyalty program communications, including point-earning, rewards and member-only campaigns
• Build, QA and deploy scheduled email and SMS campaigns for retail (B2C) and wholesale (B2B) audiences per the content calendar
• Perform pre-send QA on links, personalization, compliance language, opt-out language and send timing; track error rates and resolve issues before deployment
• Build and refine tailored audience segments to optimize digital programmatic advertising
• Maintain segmentation list hygiene and opt-in/opt-out accuracy in line with TCPA, carrier and state regulations
• Develop and execute testing strategies across subject lines, content, audience segments and send times; independently evaluate results and implement changes to improve future campaign performance
• Develop and manage the social content strategy and calendar, making recommendations on content mix, channel approach, timing and audience engagement based on business priorities, performance data and platform trends
• Determine and optimize email, SMS and social communication timing, audience segmentation and channel approach based on campaign objectives, customer behavior and performance results
• Evaluate campaigns for compliance with established state cannabis advertising requirements and platform policies; identify compliance risks, determine appropriate corrective action within established guidelines, and escalate novel or material issues when necessary
• Manage assigned marketing vendor relationships, evaluate vendor performance and service needs, resolve issues, and recommend changes to vendors, services or spending based on business needs and performance
• Collaborate with Brand Ambassadors to capture field & event content
• Coordinate with Creative Services on assets and copy to meet production deadlines
• Monitor comments and direct messages, respond per brand guidelines, and escalate customer service or compliance issues to the appropriate team
• Produce and deploy communications to third party partners, including new product launches, promotions and sell-in materials, and co-branded campaigns in partnership with the Wholesale team
• Analyze weekly and monthly performance across email, SMS and social channels; identify trends, risks and opportunities; and develop and implement recommendations to improve engagement, conversion, redemption, deliverability and audience growth
• Serve as a subject-matter resource to Marketing and business partners on email, SMS and social channel strategy, audience segmentation, campaign performance and communication best practices
• Lead assigned cross-functional marketing initiatives and recommend communication approaches that support broader marketing and business objectives

Skills

• 2+ years marketing experience
• Email/SMS platform experience (Klaviyo, Springbig, Alpine IQ, or similar)
• Familiarity with social media scheduling/publishing tools and platform-specific best practices (Meta, YouTube, TikTok, etc)
• Exceptional organizational skills with strong attention to detail and comfort with a daily production cadence across multiple channels
• Excellent written and verbal communication skills
• Self-motivated with a proactive approach to tasks
• Punctual, reliable, and adaptable to occasional evening and weekend work
• 1+ years CRM platform experience (Hubspot, Salesforce, etc.)
• Email/SMS platform experience (Klaviyo, Springbig, Alpine IQ, or similar) preferred

Benefits

• Paid time off (PTO) including 8 paid holidays per year (full-time positions only)
• Medical, Dental, and Vision Insurance (full-time positions only)
• 401k retirement savings plan (full-time positions only)
• Company paid Short-Term & Long-Term disability (full-time positions only)
• Company paid Life Insurance (full-time positions only)
• Employee Assistance Program (EAP)
• Employee referral program
• Commuter benefits (full-time positions only)
• Product discounts
• Additional compensation incentives (tips, bonuses, etc.)

Company Overview