[Remote] Marketing Manager

Note: The job is a remote job and is open to candidates in USA. The hiring company is confidential. The role executes regional employer branding and talent marketing initiatives for the AMER Public Sector business, including multi-channel campaigns, events, content creation, and performance analysis.

Responsibilities

• Execute Public Sector Lead Generation: Implement and run talent lead generation campaigns across specialized channels—including digital, social, email, paid industry programs, clearing/clearance events, webinars, and public sector partnerships
• Manage the Lead Lifecycle: Oversee the day-to-day lead management process from initial capture and database hygiene to recruitment follow-up. Partner with Recruiting, Corporate Marketing, and Employee Success to track and improve lead quality
• Coordinate High-Impact Events: Collaborate across teams to organize and execute marquee Talent Marketing events (both in-person and virtual) tailored to the public sector persona, managing timelines, venue logistics, and promotional communications
• Promote a Mission-Driven Culture: Convey the deep fulfillment experienced by employees powering the public good. Authentically promote our unique strengths and impact-driven corporate culture to establish a strong, compliant employer brand in the marketplace
• Analyze & Report on Performance: Measure, analyze, and report on campaign metrics to Corporate Marketing, Recruitment, and Public Sector business leadership to continuously optimize outcomes
• Optimize with AI: Leverage cutting-edge AI and marketing automation tools to improve daily workflows, campaign copywriting, productivity, and targeting precision
• Maintain Cross-Functional Alignment: Partner closely with managers, recruiting teams, and corporate marketing to ensure highly precise messaging, timing, and compliance across email, web personalization, and advertising
• Create Assets & Content: Develop tailored, candidate-focused talent marketing content, resource guides, social media status updates, and digital assets that resonate with government and military-adjacent professionals

Skills

• 5–7 years of experience in Talent Marketing, Recruitment Marketing, Demand Generation, or Digital Marketing
• Proven track record of following specific, rigid processes and navigating detailed workflows
• A strong desire and curiosity to deeply learn the unique nuances, motivations, and communication channels relevant to the AMER Public Sector / Government / Defense hiring landscape
• In-depth, practical experience running campaigns inside tools like Marketing Cloud, LinkedIn Campaign Manager, Google Analytics, and social media management platforms
• A metrics-driven professional who loves looking at daily campaign data to optimize performance and maximize conversion rates
• Strong organizational skills to seamlessly manage event logistics, coordinate creative asset production pipelines, and meet tight deadlines
• A proactive self-starter who communicates clearly and enjoys partnering cross-functionally across a matrixed global and regional organization
• Experience optimizing candidate-facing touchpoints (e.g., building high-converting Web-to-Lead forms, creating landing pages) with a sense of clean user experience and visual layout
• Proficiency in building crisp, professional presentations and decks (Google Slides/PowerPoint) to present data or campaign concepts clearly to internal stakeholders
• Strong written communication skills with a talent for proofreading, editing, and ensuring flawless grammar and compliance across all external talent assets
• A natural curiosity to push boundaries, experiment with new recruitment marketing formats (e.g., interactive content, video, innovative event styles), and challenge standard "cookie-cutter" marketing approaches
• Light-to-medium experience using creative design tools (like Canva, Adobe Creative Suite, or Figma) to quickly tweak or format visual assets on the fly
• Experience in a B2B technology or government-contracting environment is a plus

Benefits

• Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law.
• Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits; health savings accounts with qualified medical plan enrollment; 10 paid days off; 3 days paid bereavement leave; 401(k) plan participation with employer match; life and disability insurance; commuter benefits; dependent care flexible spending account; accident insurance; critical illness insurance; hospital indemnity insurance; accommodations and reimbursement for work travel; and discretionary performance or recognition bonus.
• Sick leave and mobile phone reimbursement provided based on state or local law.
• Remote work

Company Overview

Company H1B Sponsorship