[Remote] Marketing Program Manager, Digital and CRM

Note: The job is a remote job and is open to candidates in USA. Advantage Truck Group (ATG) is hiring a Marketing Program Manager to execute its CRM rollout and ongoing multi-channel digital marketing strategy. The role manages email automation, website and search optimization, digital ad support, local business profiles, and coordination with vendors and dealership leadership.

Responsibilities

• Support the rollout and ongoing operations of our new CRM platform
• Map customer lifecycle journeys, configure audience segmentations, and build automated email nurture sequences
• Coordinate email campaign deployment, monitor lifecycle performance, and continuously optimize open and conversion rates
• Execute ongoing website content updates and maintain technical SEO hygiene
• Optimize site assets for traditional search rankings (SEO) as well as emerging AI answer engines (ChatGPT, Perplexity, Gemini) to keep ATG visible in conversational discovery
• Manage campaign schedules, route ad creative, and track campaign timelines across paid search, display, and digital ad channels
• Maintain tracking tags, UTM links, and analytics reports to measure campaign ROI
• Serve as the primary owner for ATG's Google Business Profiles across all dealership locations
• Monitor GBP updates, manage customer reviews, post regular business updates, and ensure business info remains accurate to drive local search engagement
• Collaborate directly with internal creative assets, external vendors, and dealership leadership to keep digital marketing programs and deliverables on schedule

Skills

• Proactive, detailed-oriented Marketing Program Manager (Digital & CRM) with 2–3 years of experience
• Strong communication skills, both written and verbal, with a creative flair for content development
• Familiarity with design tools such as Adobe Creative Suite (Photoshop, Illustrator) or Canva
• Strong analytical skills with the ability to use data to make informed decisions
• Ability to manage multiple projects simultaneously and work in a fast-paced environment
• Self-motivated and proactive, with the ability to take ownership of tasks and drive results
• 2-3 years related experience in digital marketing, email execution, or marketing automation
• Hands-on experience working with modern CRMs/Marketing Automation Platforms (e.g., HubSpot, Salesforce, Sugar CRM, or equivalent)
• Experience with content management systems (e.g., WordPress or similar CMS platforms)
• Current Valid Driver's License
• Bachelor's degree with concentration in Marketing, Communications, or related field preferred

Benefits

• Primarily remote, offering day-to-day flexibility to work from home; candidates must reside within a reasonable driving distance of New England locations in Massachusetts, Vermont and New Hampshire for onsite meetings 1–2 times per month or as needed.
• Medical, dental and vision insurance
• Short and Long Term Disability - Company paid
• Life Insurance - Company paid
• Paid time off - 15 days during first year (prorated to hire date)
• Paid holidays - 7 per year
• 401K with 4% match
• Career advancement opportunities
• Company training programs
• Employee driven continuous improvement programs
• Performance recognition and rewards program
• Supportive leadership
• Learning environment
• Company paid training

Company Overview