[Remote] Marketing Specialist - Web Content Manager-Magnolia CMS/SEO

Note: The job is a remote job and is open to candidates in USA. The hiring client is a confidential insurance company seeking a Marketing Specialist to manage web content strategy and execution across its company sites. The role oversees Magnolia CMS publishing, content governance, SEO and performance optimization, and supports website enhancements and migrations.

Responsibilities

• Develop and maintain web content strategies, priorities and roadmaps aligned with marketing and business objectives
• Manage content creation, publishing, maintenance and quality assurance in Magnolia CMS
• Serve as a website and page publisher accountable for accurate, current, accessible and brand-compliant content
• Partner with marketing teams and business stakeholders to gather requirements, clarify objectives, recommend solutions and establish project priorities and timelines
• Apply SEO, AEO and GEO best practices to page structure, metadata, internal linking and content development
• Use web analytics and reporting to evaluate organic visibility, engagement, conversion and content effectiveness; recommend and implement improvements
• Manage content governance, publishing workflows, documentation and training to support consistent execution
• Maintain and prioritize a backlog of content updates, enhancements and optimization opportunities
• Support website and CMS migration planning, including content inventories, audits, mapping, remediation, migration readiness and post-launch validation
• Coordinate web content workflows and integrations with related platforms such as Eloqua and Salesforce
• Lead small- to mid-sized web initiatives, monitor progress, identify issues and communicate recommendations and status to stakeholders
• Use AI tools appropriately to improve content analysis, development and workflow efficiency while maintaining professional review, accuracy and brand standards

Skills

• Must have SEO experience
• AI Tools
• Content Copywriting
• Content Creation Management
• Content Publishing
• CSS HTML
• Interactive Websites
• Magnolia CMS
• Search Engine Management
• Search Engine Optimization (SEO)
• Web Analytics Tools
• Bachelor's degree in Marketing, Communications, Business, Digital Media or a related field, or equivalent training and experience
• Five or more years of experience managing web content, digital experiences or CMS-based publishing in a collaborative environment
• Demonstrated experience balancing web content strategy with hands-on execution, stakeholder consultation and project management
• Strong analytical, problem-solving, written communication and organizational skills
• Hands-on experience managing and publishing web content in Magnolia CMS
• Proficiency with HTML and CSS for content formatting and basic troubleshooting
• Working knowledge of SEO best practices, including on-page optimization, metadata, internal linking and content structure
• Experience with AEO/GEO and optimizing content for AI-powered search and answer engines
• Experience using web analytics and reporting tools to evaluate content performance, engagement and conversion
• Ability to manage content governance, publishing workflows, quality assurance and accessibility standards
• Experience supporting website enhancements, content inventories and migration-related activities
• AEO/GEO
• Digital Asset Management
• Knowledge of marketing automation platforms (e.g. Salesforce Marketing Cloud) and CRM systems, as well as project management tools (e.g. Asana)
• Oracle Eloqua
• Salesforce
• Experience integrating or coordinating web content with Eloqua and Salesforce
• Familiarity with conversion-rate optimization, testing and personalization tools
• Experience planning or supporting large-scale website or CMS migrations
• Working knowledge of digital asset management and image-optimization practices
• Experience using AI tools to improve content workflows, analysis and execution

Benefits

• Remote

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