[Remote] Paid Ads & SEO Specialist: Google Ads, Meta Ads (Part-Time, Remote)

Note: The job is a remote job and is open to candidates in USA. NORY is a STEM camp provider serving children and families. The Paid Ads & SEO Specialist manages Google and Meta advertising, improves organic search visibility, and connects marketing performance to registrations and revenue.

Responsibilities

• Build, manage, and optimize campaigns that reach families actively searching for camps and enrichment programs
• Refine keywords, search terms, negative keywords, bidding, geographic targeting, and budget allocation
• Test ad copy and landing pages to improve completed registrations and acquisition efficiency
• Build and optimize Facebook and Instagram campaigns directly in Meta Ads Manager
• Develop and test audiences, creative concepts, messaging, and offers
• Write ad copy and provide clear creative briefs to NORY’s content team, using results to guide the next round of tests
• Develop a prioritized SEO plan around relevant searches for summer camps, holiday camps, after-school programs, and local enrollment opportunities
• Conduct keyword research based on search intent and business value
• Improve program and location pages, including titles, headings, content, and internal linking
• Use Google Search Console and analytics to identify opportunities and diagnose performance changes
• Identify technical issues affecting crawling, indexing, and website usability; implement improvements within your access and coordinate changes requiring developer support
• Improve local search visibility through accurate business information and relevant location content
• Measure organic search performance through qualified traffic, inquiries, and registrations
• Validate conversion tracking across advertising platforms, analytics, and the registration process
• Reconcile platform-reported conversions with actual registrations and revenue, explaining attribution limitations and discrepancies
• Allocate advertising spend based on program timing, location, enrollment priorities, and remaining capacity
• Identify whether weak results stem from targeting, creative, landing pages, tracking, or registration friction
• Provide concise weekly reporting: results, changes made, lessons learned, and next actions

Skills

• Demonstrated hands-on experience managing both Google Ads and Meta Ads, including campaign setup, optimization, and budget decisions
• Proven SEO experience with specific examples of work performed and measurable outcomes
• Working proficiency in Google Analytics 4 and Google Search Console, plus experience implementing or troubleshooting conversion tracking
• Strong analytical judgment: you can explain why performance changed and what evidence supports your next decision
• Ability to connect marketing activity to customer acquisition and revenue
• Clear communication, reliable follow-through, and ownership of results
• Experience with local consumer services, family programs, education, or seasonal businesses
• Prior NYC parenting-market experience

Company Overview