[Remote] Paid Social Media Buyer - Home Services Lead Generation

Note: The job is a remote job and is open to candidates in USA. Ad Leverage is a performance marketing agency serving home services and legal brands. The Senior Paid Social Specialist owns strategy and performance for the agency’s highest-spend accounts, drives budget growth through testing and attribution, and mentors specialists while contributing to client strategy and new business pitches.

Responsibilities

• Own strategy and performance for the department’s highest-spend home services and legal accounts, accountable for CPL, lead quality, and managed spend growth
• Lead budget scaling conversations: build the performance case, present it alongside CSMs, and defend it with testing data and attribution evidence
• Run the most aggressive creative testing cadence in the portfolio, including test design, hypothesis quality, and the learning documentation standard other accounts follow
• Own advanced attribution work: CAPI event architecture with client CRMs (ServiceTitan, Clio, and similar), offline conversion optimization, high-LTV lookalike seeding, and exclusion audience hygiene
• Audit and troubleshoot underperforming accounts across the portfolio, separating creative problems from media problems from data problems
• Mentor specialists on campaign strategy, brief quality, and client-ready communication
• Lead the paid social workstream on new business pitches: account audits, market sizing inputs, and strategy recommendations
• Own compliance rigor on Special Ad Category and legal advertising accounts, including pre-flight review of creative in high-scrutiny states
• Flag scope, efficiency, and profitability issues on your accounts before they become margin problems

Skills

• 4 to 6 years of paid social experience in lead generation (required), with at least 2 years in an agency environment managing multiple accounts
• Demonstrated ownership of accounts at meaningful spend levels, with examples of budget growth you drove through performance
• Advanced Meta fluency: CAPI implementation, offline conversions, event match quality, value-based lookalikes, and Special Ad Category constraints
• Strong analytical instincts: you can read a CPL spike and know within an hour whether it's creative fatigue, auction pressure, signal quality, or seasonality
• Experience presenting performance and strategy directly to clients, including difficult conversations
• Proven ability to raise the bar for people around you, formally or informally
• Deep experience in home services, legal, or similar trust-driven lead gen verticals strongly preferred

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