[Remote] Performance Marketing Manager, Amazon

Note: The job is a remote job and is open to candidates in USA. Frida is a parenting products company seeking a Performance Marketing Manager, Amazon for its Digital & Ecomm team in Miami, FL. The role owns Amazon Advertising strategy, planning, execution, and performance analytics, partnering with agencies and cross-functional teams to identify growth opportunities, optimize media performance, and drive Amazon sales.

Responsibilities

• Own Amazon Advertising strategy and execution, with primary responsibility for the U.S. business while supporting international marketplace initiatives
• Lead Amazon DSP strategy, planning, optimization, and performance reporting across upper- and lower-funnel campaigns
• Manage Amazon Advertising programs end-to-end, including budgeting, forecasting, campaign planning, execution, optimization, and reporting
• Partner with external agency teams to develop testing strategies across audiences, bidding, creative, keyword strategy, ad placements, and campaign structure
• Monitor campaign performance and deliver actionable recommendations to improve efficiency, incremental sales, and return on ad spend
• Create and lead quarterly business reviews, providing performance insights, growth opportunities, and strategic recommendations
• Design and analyze incrementality, lift, and attribution testing tied to key brand moments, including product launches, promotional events, and seasonal campaigns
• Leverage Amazon Marketing Cloud (AMC) and other reporting tools to generate actionable insights and improve media performance
• Oversee competitive intelligence reporting and communicate marketplace trends and opportunities to internal stakeholders
• Partner cross-functionally with Brand, eCommerce, Sales, Operations, and Finance teams to align media strategy with broader business objectives

Skills

• 5+ years of experience managing Amazon Advertising with deep expertise in Amazon DSP
• Hands-on experience managing Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and other Amazon advertising solutions
• Proven ability to develop full-funnel Amazon media strategies that drive measurable business results
• Experience using Amazon Marketing Cloud (AMC) to evaluate campaign performance, audience insights, and incrementality
• Strong analytical skills with advanced proficiency in Microsoft Excel and experience translating large datasets into actionable recommendations
• Experience developing reporting frameworks, performance dashboards, and executive-level business reviews
• Strong understanding of attribution, incrementality testing, audience strategy, and media measurement
• Demonstrated ability to influence cross-functional stakeholders and agency partners while driving strategic initiatives
• Highly organized, proactive, and comfortable managing multiple priorities in a fast-paced environment
• Excellent written, verbal, and presentation skills
• Experience in CPG, consumer products, or baby products

Benefits

• Remote work model
• Comprehensive medical, vision, and dental plan options
• Employer-paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability, Long-Term Disability, and Cancer Coverage
• Flexible Spending Account (FSA) and Health Savings Account (HSA)
• 401(k) matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off
• Pregnancy and parental leave
• Weekly wellness programming in-office
• Dog-friendly office
• Learning and development opportunities for professional and personal growth
• Company-wide events and outings
• Annual Day of Service and volunteer opportunities throughout the year
• Exclusive employee product discounts

Company Overview