[Remote] Revenue Analyst

Note: The job is a remote job and is open to candidates in USA. Sign In App is hiring a GTM Analyst to analyze marketing funnel and go-to-market performance and turn data into actionable insights. The role partners with Marketing, Revenue Operations, Sales, and Finance to improve conversion, pipeline generation, customer acquisition cost, and marketing ROI.

Responsibilities

• Own reporting and analytics across the full marketing funnel, from lead generation through to pipeline, bookings, and ARR
• Analyze funnel performance and pipeline quality, including conversion rates, deal size, velocity, and ARR contribution across SMB, Mid-Market, and Enterprise segments
• Measure marketing-sourced and influenced pipeline by channel, campaign, geography, and product, and recommend where to increase, reduce, or redirect spend
• Build reporting on CAC, LTV, CAC payback, marketing ROI, and sales and marketing efficiency
• Create dashboards, forecasts, and leading indicators that give executives clear visibility into funnel performance and future ARR
• Partner with Revenue Operations and Finance on consistent definitions, data integrity, attribution methodology, budgeting, and ROI analysis

Skills

• A sharp analytical mind and genuine commercial curiosity
• A drive to dig into the "why" behind the numbers, not just report what happened
• The ability to spot inconsistencies and ask good questions of the data
• Confidence turning funnel and pipeline metrics into clear takeaways for Marketing and Sales
• A proactive approach, bringing recommendations forward rather than waiting to be asked
• 3 to 5+ years' experience in marketing analytics, revenue analytics, BI, RevOps, or a similar analytical role
• Strong understanding of SaaS funnel metrics, including MQL, SQL, opportunity conversion, pipeline, ARR, CAC, LTV, and CAC payback
• Advanced Excel or Google Sheets skills and experience working with large datasets, with a sharp eye for inconsistencies and data quality
• Ability to translate complex data into concise, commercial insights and present them confidently to senior leadership
• Experience specifically with marketing attribution modelling and campaign-level analysis
• Experience with cohort and customer segmentation analysis
• Prior exposure to GTM segmentation models (Transactional/SMB, Mid-Market, Enterprise)
• Experience partnering directly with Finance on budgeting or ROI evaluation
• A track record of proactively bringing recommendations forward rather than only responding to requests

Benefits

• Hybrid, with 3 days per week in the office for St. Petersburg-based employees
• Denver-based employees have access to a local office hub
• Employees in other locations work fully remotely

Company Overview