[Remote] Sales Manager Grocery Channel

Note: The job is a remote job and is open to candidates in USA. Terrapin Ridge Farms is hiring a Grocery Channel Sales Manager to grow its gourmet condiment presence in grocery stores. The role develops and executes sales strategies, opens and grows accounts, builds retailer and distributor relationships, and drives distribution and revenue growth across the grocery channel.

Responsibilities

• Create and implement strategic sales plans to achieve revenue targets and expand the customer base in the grocery sector
• Leverage established relationships with key grocery buyers, grocery chain decision-makers, distributors, and distributor representatives to facilitate introductions, secure new business opportunities, and expand product distribution
• Develop and maintain strong relationships with key grocery retailers, distributors, distributor representatives, and other decision-makers
• Open new accounts and maintain and grow an existing book of business, driving direct sales growth in the grocery channel
• Prepare and execute professional sales presentations for key accounts, grocery chain buyers, and other strategic customers to secure new placements, expand distribution, and increase sales
• Travel to meet with distributor representatives in the field to present products, support sales initiatives, and conduct presentations to their customers
• Attend and travel to industry trade shows, work shows, and other relevant industry events to showcase Terrapin Ridge Farms products, build relationships, and identify new business opportunities
• Conduct occasional product demonstrations and in-store presentations for major grocery chains to increase product awareness, encourage trial, and drive sales
• Forecast sales volumes and profitability for existing and new products
• Manage the sales budget effectively, including travel and entertainment expenses
• Collaborate with senior management to establish revenue goals, pricing strategies, and sales priorities
• Maintain expert knowledge of the company's gourmet condiment products, competitive advantages, and unique selling points
• Stay informed about food industry trends, particularly in the specialty and gourmet food segments
• Prepare and present regular sales reports and performance analyses to senior management
• Monitor key performance indicators (KPIs) and adjust sales strategies as needed to achieve business objectives
• Provide insights on market dynamics and the competitive landscape to inform product development and marketing strategies
• Analyze market trends and competitor activities to identify new opportunities and refine sales strategies
• Recommend effective promotional programs and trade marketing initiatives that deliver the best return on investment
• Navigate the complexities of distributor fees and ensure agreements are structured to minimize unnecessary costs and inefficiencies

Skills

• Bachelor's degree in business, marketing, or a related field
• 7+ years of experience in sales management within the food industry
• Proven track record of successfully selling into grocery channels and achieving sales targets
• Strong understanding of retail grocery operations, category management, distribution, and trade marketing
• Demonstrated ability to open new accounts, grow existing business, and manage an established book of business
• Excellent communication, negotiation, and presentation skills, with the ability to confidently present products to buyers, distributor representatives, and customers
• Strong relationship-building skills and the ability to develop productive partnerships with retailers and distributors
• Proficiency in CRM software and the Microsoft Office Suite
• A strong understanding of the grocery sector
• Strong analytical, problem-solving, communication, and interpersonal skills
• Established relationships with key grocery buyers, grocery chain decision-makers, and distributor representatives are strongly preferred and considered a key qualification for this role

Benefits

• An exciting opportunity to grow professionally
• Be part of a dynamic team dedicated to crafting exceptional gourmet products
• The opportunity to make a meaningful impact on the company's growth

Company Overview