[Remote] Senior CRO, Affiliate Marketing

Note: The job is a remote job and is open to candidates in USA. Launch Potato is hiring a Senior CRO, Affiliate Marketing to execute landing page and funnel tests that improve performance across high-traffic campaigns. The role involves building, analyzing, launching, and reporting on optimizations while ensuring reliable execution and balancing internal and external KPIs.

Responsibilities

• Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns. You’ll bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting to ensure flawless execution and continuous iteration, and you’ll balance expectations of internal and external KPIs
• Perform continuous high-impact optimizations across device types and user journeys (e.g., copy, UI/UX, advertiser order)
• Ensure tests and optimizations are implemented error-free, follow spec, and are tracked accurately
• Summarize and document test results clearly to inform future optimizations
• Partner with optimization leads to move quickly on ideas and reduce bottlenecks; and become the subject matter expert on assigned offer verticals
• Work cross-functionally to get inputs, finalize creative, and prep launches efficiently
• Create and monitor clear & comprehensive reports that track multiple KPIs, both internal and external

Skills

• Strong follow-through and task ownership; thrives on getting things done
• Experience running A/B tests, QA'ing launches, and reporting on test outcomes
• Comfortable updating copy, layout, and page flows within testing tools or CMS
• Solid understanding of what impacts conversion, even if you're not the strategist
• Working knowledge of analytics platforms like Google Analytics, Looker, or similar
• Ability to balance internal and external pressure to drive competing KPIs
• Experience optimizing lead form pages end-to-end through UI/UX savvy
• Clear communicator who can work across Copy, Design, and Media teams
• Creative mindset — can spot UX friction and suggest improvements based on behavior
• 5+ years in a performance marketing or CRO execution role
• Industry-Savvy: Experience within verticals such as financial services (investing, banking, credit cards, lending, etc), home services, insurance, or similar lead‑form categories
• Understands direct response mechanics and high-volume testing environments, preferably within verticals such as financial services (investing, banking, credit cards, lending, etc), home services, insurance, or similar lead‑form categories

Benefits

• Profit-sharing bonus
• Remote-first work arrangement

Company Overview