[Remote] Senior Director, HCP and Access Marketing

Note: The job is a remote job and is open to candidates in USA. Immunic Therapeutics is seeking a Senior Director, HCP and Access Marketing to lead customer-segment strategy and execution for HCPs and access stakeholders ahead of a potential launch of vidofludimus calcium for relapsing MS. The role leads launch planning, omnichannel marketing, market access pull-through, cross-functional readiness, agency partnerships, and team and budget development.

Responsibilities

• Own HCP and organized customer/access segment strategy. Develop strategies aligned with brand strategy and a core narrative that can be adapted across US and international markets
• Build a differentiated brand story. Translate clinical and mechanism-of-action data into messaging that is relevant to physicians
• Shape the launch playbook. Apply lessons from prior global MS launches to sequencing, market prioritization and pre-launch disease education
• Lead omnichannel and digital execution. Own end-to-end delivery across web, social and non-personal promotion, using disruptive digital and technology solutions to increase impact
• Use insights and analytics to drive decisions. Support global market research. Partner with forecasting and analytics on launch scenarios, segmentation, targeting and KPIs
• Drive market access pull-through. Partner with Market Access on an integrated plan across payers, population-based decision makers and practice managers. Own the strategy and resources for pull-through
• Integrate cross-functionally for launch readiness. Work closely with Market Access, Medical Affairs, Patient Advocacy, Regulatory and Legal/Compliance so that strategy, messaging and channel plans are ready before approval
• Manage budget and investment. Build and manage the HCP and access marketing budget with marketing peers, Access, Finance and the VP of Marketing
• Lead agency partners and scalable operations. Onboard and manage creative, media, research and digital agencies. Help build marketing processes and governance that scale from pre-launch to commercial launch
• Advise commercial leadership. Serve as a strategic advisor on market dynamics and opportunities

Skills

• Bachelor's degree required
• 15+ years of progressive marketing experience in biotechnology or pharmaceuticals, with significant experience in brand and global marketing and access leadership roles
• Direct experience leading HCP and market access customer strategy and marketing through the launch of a therapy in multiple sclerosis
• Proven track record with end to end strategy through execution across digital and field promotional channels
• Experience managing global or multi-customer segment positioning, balancing core brand consistency with customer segment needs and opportunities
• Strong experience managing external agency partners across creative, media, digital, and market research
• Demonstrated ability to translate clinical and scientific data into clear, differentiated brand positioning and messaging
• Experience partnering closely with Market Access, Medical Affairs, and Patient Advocacy functions on integrated launch strategy
• Comfort operating in a lean, fast-moving, pre-commercial biotech environment
• Existing relationships within the global MS clinical, scientific, patient advocacy community, practice manager, financial / population based decision maker (and other access stakeholders)
• Fluency with digital and omnichannel channel approaches, and demonstrates growth mindset to adapt proven marketing approaches with disruptive technologies and innovations
• MBA or advanced degree preferred
• Ability to showcase use of AI, data, disruptive technologies to increase impact of marketing campaigns a strong differentiator
• Experience launching a therapy with a novel mechanism of action or first-in-class positioning

Benefits

• Offers equity
• Offers bonus
• Remote work

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