[Remote] Senior Director, Performance Marketing

Note: The job is a remote job and is open to candidates in USA. Ethos is a life insurance technology company focused on making life insurance more accessible through a technology platform serving consumers, agents, and carriers. The Senior Director, Performance Marketing will own strategy, budgets, and performance across Paid Search, SEO/GEO, and Affiliates while leading channel managers, diagnosing funnel performance, partnering cross-functionally, and driving testing and growth initiatives.

Responsibilities

• Strategic Ownership: Lead the strategy, budget allocation, and performance of Paid Search, SEO/GEO, and Affiliates, making the case for where incremental dollars should go and why
• Team Leadership: Manage and develop a team of channel managers, coaching them on strategy, prioritization, and decision-making rather than day-to-day execution
• Complex Problem Solving: Own the ambiguous, high-stakes questions your channels surface including competitive shifts, measurement disagreements, structural changes in how customers find us and drive them to a clear solution
• Funnel Diagnosis & Advocacy: Your remit doesn't end at the click. You'll dig into where and why prospects drop off after they reach us, identify the highest-value fixes, and build the case that gets them prioritized with Growth Product and Analytics. This is a role with real influence over the full customer journey, not just the media that feeds it
• Planning & Forecasting: Partner with Finance on forecasting, budget planning, and scenario modeling, and be the person who can explain clearly why we're ahead or behind and what to do about it
• New Product Strategy: Help shape go-to-market strategy for new products, including audience sizing, channel fit, and how we test our way into what works
• Performance Management: Monitor performance on a weekly and monthly basis, proactively making adjustments to optimize target KPIs
• Cross-Functional Partnership: Collaborate with internal teams (Creative, Analytics, MarTech, Growth Product, and Finance) to streamline all aspects of your managed channels
• Thought Leadership: Drive innovation by designing and conducting rigorous tests, presenting results, and making strategic recommendations for new processes and tactics

Skills

• Demonstrated success in-house at a high-growth, DTC company
• Exceptional structured problem-solving. You can take a vague, messy business question, break it down, decide what evidence would actually settle it, and land on a recommendation you can defend
• Minimum of 8 years in direct response or performance marketing, including experience leading and developing other marketers
• Deep hands-on expertise in at least one biddable acquisition channel, and the ability to get smart on unfamiliar channels quickly
• Advanced MS Excel skills and the ability to independently leverage business intelligence tools (e.g., Tableau) to get to your own answers
• You're comfortable working with Analytics and Finance to understand downstream economics, not just top-of-funnel volume
• You are equally excited by high-level strategy development and the "in-the-weeds" analysis required to know whether that strategy is working
• Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment
• Experience working with AdTech and Data teams to prioritize platform requirements and measurement needs
• A disciplined approach to testing, iterating, and scaling based on data-backed learnings
• Fintech or Insurtech experience is a plus, but not required

Benefits

• Remote work in the United States

Company Overview

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