[Remote] Senior Manager, Demand Marketing

Note: The job is a remote job and is open to candidates in USA. Cloudflare is seeking a Senior Manager, Demand Marketing to lead demand and field marketing for its US Major Accounts segment. The role develops and executes omnichannel pipeline-generation programs, account-based marketing, digital campaigns, and executive field events in partnership with sales and marketing teams.

Responsibilities

• Strategic Planning & Execution: Develop and execute multi-channel marketing plans that align directly with US Major Accounts sales and pipeline targets, holding ownership of budget management, execution, and reporting
• Sales & BDR Partnership: Partner closely with enterprise sales leaders, account executives, and Business Development Rep (BDR) leadership to establish shared SLAs, conduct joint pipeline reviews, and enable sellers with high-converting account engagement programs
• Full-Funnel Digital Demand Generation: Direct enterprise-focused digital marketing strategy working with our Digital Marketing team—ie. LinkedIn advertising, programmatic display, executive webinar series—to capture, engage, and nurture high-intent enterprise accounts
• ABM: 1:1 ABM strategies opportunistically for our strategic accounts segment within Majors
• VIP Field Events & Executive Experiences: lead the strategy, budget, vendor management, and execution for high-touch field programs, including C-suite dinners, regional roundtables
• Partner & Ecosystem Marketing: Coordinate with the Partner Marketing team to align efforts as required for co-marketing initiatives, and alignment for strategic partner marketing plans

Skills

• Minimum 10 years in enterprise B2B field marketing, demand generation, or account-based marketing in a $1B+ technology organization (cybersecurity, cloud, or networking preferred)
• Minimum 5 years field marketing experience
• Proven track record supporting sales teams focused on Global 2000 / Fortune 1000 enterprise accounts and driving quantifiable pipeline and conversion
• Experience across full-funnel digital strategy, paid & earned media
• Advanced skills with enterprise CRM (Salesforce), analytics platforms, and ABM/intent intelligence platforms (6sense, Demandbase)
• Thorough knowledge and understanding of enterprise lead-management processes, revenue attribution models, and marketing SLAs
• Demonstrated ability to manage budget with strong financial accountability and ROI optimization
• Strong cross-functional collaboration skills with the ability to build relationships and operate effectively across organizational boundaries
• BA/BS degree in Marketing, Business, Communications, Engineering, or a related field
• This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license
• (cybersecurity, cloud, or networking preferred)

Benefits

• Eligible to participate in Cloudflare’s equity plan.
• Remote, US
• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance
• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan
• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave

Company Overview

Company H1B Sponsorship