[Remote] Senior Manager - Marketing Measurement Strategy and Testing

Note: The job is a remote job and is open to candidates in USA. LinkedIn is hiring a Senior Manager to lead attribution strategy and measurement programs for its Field and Enterprise B2B business. The role will drive the adoption and development of attribution models, manage cross-functional roadmaps, and use measurement insights to improve marketing investment and performance.

Responsibilities

• Become the program manager and ‘go-to’ for our in-house attribution model, leading its adoption and roadmap to scale across LinkedIn globally
• Driving organizational adoption, alignment and change management for attribution methodologies
• Present measurement outcomes and investment recommendations to key decision makers
• Manage and own a multi-year implementation roadmap for attribution capabilities incorporating different goals, requirements, and timelines
• Managing cross-functional dependencies, prioritization, and execution across teams
• Establishing governance, operating rhythms, success metrics, and executive updates
• Driving accountability for milestone delivery and adoption outcomes
• Identify B2B customer lifecycle stages and partner with Data Science teams to design models that help identify marketing effectiveness against each stage
• Collaborate with DGOps, Data Science, Measurement Testing and Marketing teams to build a unified roadmap and key deliverable milestones
• Bring subject matter expertise to evolve existing methodology and enhance our model capabilities, with support from MMM and Testing programs
• Build investment cases and own the ROI of the program and communicate the ROI lift achieved through adoption of Model in operations
• Support team’s efforts in building sandbox plans that rely on MA and MMM to replace Last-Click attribution
• Work with our channel teams on investment use cases and optimizations in flight (Cross BU)
• Build a growth plan to expand Modeled Attribution capabilities
• Support our media execution teams to drive the adoption, get feedback and improve our model scope
• Work closely with marketing teams to optimize channel effectiveness and optimize marketing spend with our measurement models
• Work with testing team or build proposals on validating performance results
• Oversee the team’s efforts in tying MMM incrementality signals in MA
• Scope out needs of DGOps and FP&A on key requirements for planning, connecting with MMM lead on how planning will work top down
• Bringing innovation and ideation to keep LinkedIn Measurement models best-in-class across the industry

Skills

• 8+  years of marketing experience in GTM, Ops, or Analytics
• 5+ years of experience in a data analytics role
• BA or BS degree or equivalent experience
• 4+ years in working on adoption of measurement programs (MMM, Multi-Touch Attribution) in a large-scale cross-functional environment
• Demonstrated ability to influence key stakeholders and drive organizational adoption of analytics products and measurement frameworks
• Experience driving execution of roadmaps across technical and business teams
• Strong change management and communication skills with a track record of driving measurable business adoption
• Proficiency in data analysis, modeling, and visualization to solve complex business problems, with knowledge of B2B attribution modeling and ROI analysis
• Experience working on attribution and measurement models for B2B businesses
• Understanding of business needs including both operations and planning
• Strong analytical and quantitative skills, with proficiency in data analysis tools and programming languages
• Demonstrated success in driving business impact through the implementation of measurement strategies
• Strong communication skills with an ability to tailor messages for both business and technical audiences
• Self-starter with strong project management skills - ability to focus on tactical execution to get the job done
• Enquiring mind with the ability to recognize inefficiencies and challenge the status quo
• Proficient in Measurement Visualization & Reporting Platforms
• Understanding of CRM and Revenue Systems
• Data Warehousing & Analytics Tools
• SQL and Data Exploration
• Experimentation Frameworks

Benefits

• This role may be remote or hybrid.
• Annual performance bonus
• Stock
• Benefits and/or other applicable incentive compensation plans

Company Overview

Company H1B Sponsorship