[Remote] Senior Manager, Organic Growth & Discovery

Note: The job is a remote job and is open to candidates in USA. HealthCentral is a personalized health experience company connecting audiences with credible health information and engagement solutions across media, technology, community, and culture. The Senior Manager, Organic Growth & Discovery will lead SEO, AEO, GEO, content optimization, and emerging discovery strategies to grow audiences, improve content performance, and strengthen discoverability across traditional search engines and AI-powered platforms.

Responsibilities

• Develop and execute SEO, AEO, and GEO strategies across HealthCentral’s portfolio
• Identify high-value audience opportunities using search behavior, competitive intelligence, content-performance data, and emerging discovery trends
• Translate growth opportunities into clear recommendations for new content, content updates, structured information, and digital experiences
• Recommend and help prioritize content investments based on audience potential, business value, competitive opportunity, and expected impact
• Monitor changes in search engines and AI-driven discovery and recommend how HealthCentral should respond
• Build systematic approaches to content optimization, updating, expansion, consolidation, and lifecycle management
• Partner with Editorial teams to improve content performance while maintaining quality, credibility, and usefulness
• Develop briefs, standards, tools, and templates that make organic-growth practices easier to apply at scale
• Identify underperforming and high-potential content and recommend appropriate action
• Support experimentation with content formats, page structures, internal linking, recirculation, and other growth tactics
• Partner with Product and Technology to improve the technical foundations supporting organic and AI-driven discovery
• Ensure content is structured and presented in ways that support machine readability, answer extraction, and citation by emerging platforms
• Identify opportunities to use structured data, taxonomy, metadata, and modular content to improve discoverability
• Help evaluate new technologies and tools related to SEO, AEO, GEO, competitive intelligence, and content optimization
• Establish and track KPIs and reporting for organic visibility, traffic, engagement, and content performance
• Work with Analytics to connect discovery performance to repeat usage, known-user acquisition, revenue, and other business outcomes
• Create clear performance insights and recommendations for Editorial and business leaders
• Develop testing plans and use results to continually improve strategy and execution
• Serve as a key organic-growth partner to Editorial, Product, Technology, Analytics, and Revenue teams
• Help teams understand how audience behavior and discovery trends should influence content and product decisions
• Contribute to broader audience-development, engagement, personalization, and content-growth initiatives
• Build scalable processes and operating rhythms for identifying, prioritizing, and executing organic-growth opportunities

Skills

• 7+ years of experience in SEO, content strategy, audience development, digital publishing, or a related discipline
• Demonstrated success growing audiences through organic search and content optimization
• Strong understanding of technical SEO, content SEO, AEO, GEO, structured data, and emerging AI-driven discovery
• Experience using analytics, competitive intelligence, keyword research, and content-performance data to identify opportunities
• Ability to translate complex data and discovery trends into practical content and product recommendations
• Experience developing scalable optimization processes, standards, tools, or templates
• Strong cross-functional skills and experience working with Editorial, Product, Technology, and Analytics teams
• Strong communication, prioritization, and problem-solving skills
• Experience in healthcare, regulated content, or a high-trust information environment is preferred

Company Overview