[Remote] Senior Marketing Manager, Acute Care

Note: The job is a remote job and is open to candidates in USA. Hologic, Inc. is hiring a Senior Marketing Manager, Acute Care to drive growth, market adoption, and customer engagement across its Acute Care portfolio. The role develops and executes marketing strategies, translates customer and market insights into commercial plans, supports product launches and sales teams, and leads cross-functional initiatives to grow revenue and improve customer and patient outcomes.

Responsibilities

• Develop and execute annual marketing strategies aligned with business objectives and growth targets
• Drive portfolio positioning, segmentation, targeting, and value proposition development for acute care customers
• Create and implement go-to-market strategies for new product launches and portfolio expansions
• Assess market trends, customer needs, competitive activity, and industry dynamics to identify growth opportunities to expand Hologic’s on-market portfolio
• Develop business cases and strategic recommendations to support commercial growth and profitability
• Serve as the voice of the customer by gathering insights from physicians, nurses, hospital administrators, and laboratorians to translate their needs into actionable messaging for marketing and in-field commercial teammates
• Identify unmet clinical, operational and financial needs within acute care environments and develop commercial strategies to differentiate Hologic’s on-market portfolio and win new business
• Translate customer insights into differentiated messaging and market strategies
• Partner with Sales Leadership to develop marketing programs that generate demand and accelerate pipeline growth
• Create compelling sales tools, clinical evidence summaries, customer presentations, and promotional materials
• Support field sales teams through training, messaging, and product positioning initiatives
• Monitor marketing campaign effectiveness and optimize based on performance metrics
• Collaborate with Product Management to lead cross-functional launch teams to deliver successful product introductions
• Develop commercialization plans, launch timelines, training materials, and communication strategies
• Translate clinical evidence into meaningful customer-facing messaging
• Support development of health economic and outcomes-based value propositions
• Collaborate with Clinical Affairs and Medical Affairs on evidence generation and dissemination strategies
• Ensure messaging reflects regulatory requirements and clinical accuracy by collaborating with Regulatory and Legal teams
• Partner with Product Management, Regulatory Affairs, Clinical Affairs, Medical Affairs, Finance, and Operations teams
• Influence stakeholders across multiple levels of the organization without direct authority
• Lead project teams and marketing initiatives from strategy through execution
• Present business updates and strategic recommendations to senior leadership
• Manage marketing budgets and agency relationships
• Track business performance against KPIs, revenue targets, and market share goals
• Analyze campaign ROI and recommend optimization opportunities
• Support forecasting, annual planning, and strategic growth initiatives

Skills

• Bachelor's degree in Marketing, Business Administration, Life Sciences, Healthcare Administration, or related field required
• 7-10+ years of progressive marketing experience
• Minimum 3-5 years marketing experience within healthcare, medical devices, diagnostics, digital health, healthcare IT, or related industries
• Demonstrated experience supporting acute care settings such as ICU, ED, perioperative care, respiratory care, critical care, or hospital-based solutions
• Proven success leading product launches and commercial marketing initiatives
• Experience partnering closely with sales organizations and cross-functional teams
• Strong understanding of hospital purchasing processes and healthcare customer stakeholders
• Experience developing customer segmentation, positioning, and value proposition frameworks
• Strong analytical and business acumen with ability to translate data into actionable strategies
• Excellent presentation, communication, and storytelling skills
• Ability to manage multiple priorities in a fast-paced environment
• Experience utilizing CRM, market research, and commercial analytics tools
• Demonstrated leadership, influence, and stakeholder management capabilities
• MBA or advanced degree preferred
• Experience marketing diagnostic solutions within infectious diseases, virology, laboratory developed testing, and/or acute care
• Knowledge of healthcare reimbursement, health economics, and outcomes research
• Experience working in highly regulated healthcare environments. Specifically, with products and services regulated by the U.S. FDA
• Familiarity with IDNs, GPOs, and health system decision-making processes

Benefits

• Bonus eligible
• Remote, with up to 50% travel

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