[Remote] Senior Marketing Manager (remote)

Note: The job is a remote job and is open to candidates in USA. Numi Organic Tea is hiring a Senior Marketing Manager to lead integrated campaign strategy, brand storytelling, and omnichannel growth. The role owns marketing across digital, direct-to-consumer, Amazon, retail, and experiential channels, while managing a team and external partners to drive consumer engagement and business results.

Responsibilities

• Oversee omnichannel marketing campaigns that build brand awareness, drive trial, and deepen loyalty
• Ensure that agency partners & direct reports deliver best-in-class creative across social, email, web, and retail
• Track and report out KPIs measures for all campaigns
• Lead in response to any inbound PR request and manage future PR partner(s)- as needed
• Manage innovation pipeline and roll-outs; research trends, product voids and opportunities; work with founders
• Perform routine online consumer research to garner insights that inform strategy in all classes of trade
• Manage marketing budget & reporting to optimize efficiency and delivery
• Oversee digital marketing strategy including social media, email marketing, content marketing (SEO/SEM), influencer, partnerships and affiliate. Lead the social media manager, marketing coordinator and freelance/agency partner in delivery
• Lead e-commerce strategy for Amazon.com and Numitea.com, partnering with e-commerce manager and agency partners to achieve Numi’s business goals
• Stay current with digital marketing trends and emerging platforms relevant to our target audience
• Manage online loyalty programs like subscription boxes and rewards programs
• Partner with Finance and E-Commerce on monthly DTC & Amazon performance, including P&L channel management, SKU performance, ads and email/SMS
• Pull & Analyze monthly syndicated sales data to evaluate brand trends across major retailers and channels to surface, not only brand-specific performance, but also product, competitive and promotional trends
• Collaborate and support foodservice and retail sales teams with necessary marketing assets for key customer meetings, including pitch decks & trainings
• Drive pull and velocity at retail via trial, awareness, influencer, social & vendor marketing programs
• Integrate digital & retail strategies to optimize complete funnel purchase & product availability in different channels
• Manage shopper marketing programming, including any sampling and brand ambassador programs
• Manage strategic partnerships w/ key industry partners
• Manage & oversee tradeshow management and attend 2-3/year
• Manage and mentor an e-commerce manager, social media manager, and marketing coordinator and external partners (freelance, agencies)
• Partner with external agencies to meet business goals
• Work closely with sales and operations teams to ensure a cohesive customer experience
• Align internal stakeholders around campaign calendars, launches, and reporting
• Report out to executive team brand health & metrics and contribute to high-level brand planning
• Foster a collaborative, results-driven team culture

Skills

• 5 + years of experience in marketing, with at least 4 years in CPG or beverage
• 2-4 years of successful people management experience
• Excellent analytical skills in delivering meaningful, clear insights from sometimes complex data
• Track record in directly managing both DTC and Amazon channels
• Proven ability to lead brand-building initiatives and drive measurable business results
• Robust project management skills; able to prioritize, plan, and pivot with dexterity in a fast-moving environment
• Strong communicator with both creative and analytical strengths
• Creative solutions mindset with strong attention to details
• Proficiency in Google, Klaviyo, and Shopify
• Amazon Vendor Central and Seller Central and Shopify
• Experience in SPINS and Nielsen Data
• Passionate about wellness, sustainability, and mission-led brands
• Highly collaborative, self-starter, and team player
• Works well under pressure and able to juggle multiple projects and priorities
• High level of proficiency with Microsoft Excel and PowerPoint – including but not limited to Outlook, Excel, Word, and PowerPoint
• Experience scaling a startup or challenger brand
• Success in e-commerce through continual performance efficiencies, while increasing LTV
• Experience in natural or premium retail (Whole Foods, Sprouts, Erewhon, etc.)
• An individual who possesses a sense of urgency along with the ability to work well under pressure, meeting multiple and sometimes competing deadlines
• An individual who embraces newly assigned projects with enthusiasm and proactively seeks out other assignments as time permits
• An individual who is able to successfully work independently and as part of a team
• Tea or wellness experience a strong plus
• Attribution Analytics experience a Plus

Benefits

• Comprehensive medical, dental, and vision benefits
• 401K with match
• Remote for those living outside of the Bay Area; for those living in the Bay Area, expected to come into the office one day per week

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