[Remote] Senior Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Accede Solutions Inc is seeking a Senior Marketing Specialist to develop and execute strategic marketing plans and lead email campaigns, customer journeys, and nurture programs. The role manages marketing automation and campaign performance while coordinating projects and ensuring email deliverability, data quality, and compliance.

Responsibilities

• Develop and execute strategic marketing plans aligned with business objectives
• Lead integrated email marketing campaigns, customer journeys, and nurture programs
• Manage marketing automation, campaign development, and segmentation using Adobe Marketo and CRM systems
• Create personalized email content using audience insights, dynamic content, and responsive email design
• Analyze campaign performance, conduct A/B testing, and optimize marketing results
• Manage cross-functional projects, stakeholder relationships, and campaign timelines
• Monitor email deliverability, data quality, and compliance with applicable email marketing regulations
• Conduct market research and evaluate target audiences and competitive landscapes

Skills

• Bachelor's degree in a related field with 5+ years of professional marketing experience, OR a relevant master's degree with 3+ years of experience
• Hands-on experience with Adobe Marketo, CRM systems, and marketing automation
• Strong expertise in email marketing strategy, campaign execution, segmentation, personalization, and lead nurturing
• Knowledge of HTML/CSS, responsive email design, and campaign performance analytics
• Experience with A/B testing, campaign optimization, and marketing data analysis
• Excellent communication, leadership, project management, and problem-solving skills
• Ability to manage multiple projects in a collaborative, fast-paced environment
• Experience with major brands
• Using AI tools for marketing content development

Benefits

• Remote work (Rochester, MN)

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