[Remote] Senior Marketing Strategist

Note: The job is a remote job and is open to candidates in USA. Big Human is a creative agency hiring a Senior Marketing Strategist to turn client business goals into marketing strategies and lead them from planning through delivery. The role owns growth priorities, multichannel campaigns, client communication, performance analysis, and process improvement, using AI tools to accelerate strategy and execution.

Responsibilities

• Develop GTM strategy for new and emerging digital products
• Translate client goals (growth, revenue, engagement) into clear marketing strategies and execution plans
• Use AI tools to rapidly explore strategic directions, validate ideas, and pressure-test plans before execution
• Synthesize large amounts of information quickly (client inputs, research, performance data) into clear strategic direction
• Take the first strategic pass when a project starts from scratch
• Make clear trade-offs about what not to do, based on impact vs effort
• Ensure every initiative ladders back to defined goals and success metrics
• Define clear goals and success metrics for each client & initiative
• Focus efforts on what will drive measurable impact, not just output
• Continuously evaluate what’s working, what’s not, and where to double down
• Reprioritize work based on performance, new insights, or changing client needs
• Know when to say “no” or “not now” to protect focus and momentum
• Maintain consistent forward momentum across initiatives, ensuring work doesn’t stall or drift
• Break down strategy into weekly actions that drive measurable progress
• Own marketing initiatives end-to-end from kickoff through delivery
• Use AI to accelerate planning, drafting, and iteration across campaigns without sacrificing quality
• Build systems and create content for social media and creative campaigns
• Prepare weekly decks and campaign updates for clients
• Identify risks early and resolve them with a clear plan
• Brief designers, producers, freelancers and partner agencies clearly and effectively
• Provide clearer, faster briefs by leveraging structured thinking and AI-assisted iteration
• Set expectations for deliverables, timelines and success criteria alongside our Marketing Manager
• Ensure marketing assets meet both strategic and creative goals
• Maintain strong communication across teams
• Track marketing performance across channels
• Translate analytics and performance data into insights and recommendations
• Use AI to identify patterns in performance data and generate faster hypotheses for testing
• Translate insights into clear next steps without relying on manual analysis alone
• Ensure campaigns evolve based on learnings and performance
• Lead day-to-day client communication for assigned projects
• Present marketing plans, campaign updates and performance insights
• Translate complex work into clear summaries and recommendations
• Communicate priorities, tradeoffs and risks clearly
• Improve internal workflows for strategy, execution and reporting
• Turn lessons learned into documented processes or templates
• Help strengthen how Big Human delivers marketing work at scale

Skills

• A sharp, AI-forward marketing generalist who understands how to balance brand storytelling with growth and performance
• 5–8+ years experience in marketing strategy, growth marketing, or campaign leadership
• Experience managing multi-channel campaigns
• You think in terms of outcomes, not just deliverables
• You focus on what actually moves the needle
• You are comfortable making trade-offs and saying no when something won't drive impact
• You are not satisfied with shipping work — you care about whether it worked
• You approach decisions with data and performance in mind
• Comfortable owning projects end-to-end and moving work forward independently
• Organized, proactive, and accountable
• Comfortable managing multiple initiatives simultaneously
• You maintain momentum and ensure work progresses week to week
• Comfortable using AI tools as part of your daily workflow
• Able to move from idea → draft → refined output efficiently using modern tools
• Strong judgment: you know how to edit, refine, and improve AI-assisted work
• Energized by working faster and smarter, not just harder
• A strong communicator who can translate complexity into clarity
• Confident making decisions in ambiguous situations
• You make decisions efficiently and confidently, even with imperfect information
• Agency experience or startup GTM experience strongly preferred
• Experience launching early-stage products or startups
• Experience collaborating with product managers, designers, and creative teams
• Experience building marketing systems or playbooks

Benefits

• Remote office with bi-monthly coworking days
• Health, Dental & Vision Insurance (including options completely covered by Big Human)
• 14 Paid Holidays & Generous Vacation Time
• 401(k) Matching
• 10–16 Weeks of Paid Parental Leave
• Internet Credit & Home Office Upgrade Stipend
• Summer Fridays
• Yearly Team Retreat & Company-Sponsored Team Events
• Shared Experience Fund & Donation Matching
• Education Fund for professional development
• Fully remote, with strong preference for someone based in the Tri-State area (or who can easily travel to NYC for coworking days and team gatherings)

Company Overview

Company H1B Sponsorship