[Remote] Senior National Accounts Manager

Note: The job is a remote job and is open to candidates in USA. Groovy is a functional wellness brand expanding into retail. The Senior National Accounts Manager will lead regional and national retail growth, secure and develop accounts, and work with the co-founders on retail strategy, pricing, promotions, and channel expansion.

Responsibilities

• Open and grow regional and national retail accounts across convenience and gas, supplement and vitamin, grocery and natural, wellness, liquor, drug, club and big-box channels
• Sell the full Groovy portfolio: drinks for the cooler, and shots and gummies for checkout, wellness aisles and supplement sets
• Use your existing buyer relationships to secure meetings, line reviews, new item approvals and authorizations
• Build and manage a pipeline of target accounts, from first pitch through first purchase order and reorder
• Negotiate placement, pricing, promotions and planograms that drive sell-through, not just initial orders
• Work with distributors and brokers where they help us reach more doors faster
• Represent Groovy at industry trade shows: set buyer meetings ahead of time, staff the booth and follow up on every lead
• Visit markets and accounts regularly to check shelf conditions, support store staff and spot new opportunities
• Track velocity, reorder rates and account performance, and report results to the co-founders
• Share field feedback on products, formats, packaging, pricing and sales materials so we keep getting better

Skills

• Established buyer relationships are required
• You have active relationships with category managers and buyers at regional and national chains, convenience and gas, and supplement retailers
• 7+ years in CPG sales, with a strong focus on functional beverages, supplements, wellness or food and beverage
• A proven record of opening chain, convenience, grocery or big-box accounts and growing them over time
• Experience selling across multiple formats and sets, such as cooler, shelf, checkout and supplement aisle
• Experience with category reviews, retailer resets, distributor and broker partnerships, and trade promotion
• Trade show experience is required, including booth work and pre-booked buyer meetings at shows such as NACS, Natural Products Expo or ECRM
• Comfort explaining functional ingredients to buyers clearly and accurately
• Strong negotiation, presentation and follow-through skills
• Experience launching a new functional or better-for-you brand into retail
• Knowledge of the functional beverage, supplement or non-alcoholic category
• Existing distributor relationships across multiple regions

Benefits

• Uncapped commission on the sales you bring in, paid on net revenue Groovy collects. Commission continues on reorders for as long as you manage the account
• Remote work

Company Overview