[Remote] Senior Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. VETRO provides a platform for visualizing, managing, and maximizing the value of fiber networks. The Senior Product Marketing Manager will turn customer and market insights into positioning, sales enablement, and product launches, partnering across teams to communicate product value and support customer adoption.

Responsibilities

• Engage regularly with customers through interviews, workflow discussions, customer visits, and participation in sales and account conversations
• Develop a detailed understanding of fiber network planning, design, construction, documentation, and operations, including how different stakeholders use and evaluate network management software
• Translate customer insights into clear buyer personas, priority use cases, value propositions, and messaging grounded in real customer needs
• Partner with Product, Technical Solutioning and Customer to bring customer and market evidence into roadmap discussions and commercialization decisions
• Monitor competitors, industry developments, and buying trends to identify opportunities for differentiation
• Own the development and ongoing improvement of sales enablement content, including pitch decks, discovery guides, competitive battlecards, objection-handling resources, solution briefs, demo narratives, and customer-facing presentations
• Translate technical capabilities into clear differentiated business value for executive, operational, and technical audiences
• Work directly with Sales and Account Management to understand buyer questions, deal obstacles, and content gaps, then create practical resources that address them
• Partner with customers and Customer Success to develop case studies, success stories, and credible evidence of customer outcomes
• Deliver training that helps Sales, Account Management and partners confidently position VETRO, demonstrate relevant use cases, and communicate differentiation
• Evaluate enablement effectiveness through sales feedback, content usage, and evidence of improved sales conversations
• Own launch planning and execution for new products, capabilities, and significant enhancements - from customer and market validation through launch and post-launch evaluation
• Define target audiences, positioning, messaging, launch scope, success measures, timelines, and cross-functional responsibilities
• Coordinate launch readiness across Product, Sales, Account Management, Customer, Technical Solutioning, Marketing, and Partnerships, ensuring teams have the training, content, and customer communications they need
• Develop launch materials, including product narratives, presentations, web content, announcements, FAQs, and demo guidance
• Partner with Marketing on campaigns and with VETRO Customer teams on communications that support awareness, adoption, and expansion
• Track launch results, gather customer and commercial feedback, and refine messaging and enablement after release

Skills

• 10+ years of relevant B2B SaaS experience, including substantial ownership of product marketing, sales enablement, and product launches
• Deep domain knowledge of fiber broadband, telecommunications infrastructure, or fiber network management software, with a strong understanding of network operator workflows and challenges
• Demonstrated experience working directly with customers to uncover needs, validate messaging, understand buying decisions, and develop customer stories
• A strong portfolio of sales enablement content that translates complex technical products into clear, persuasive business value
• Proven success leading product launches from initial planning through cross-functional readiness, market introduction, and post-launch measurement
• Exceptional writing, storytelling, presentation, and facilitation skills, with the ability to communicate effectively with technical and nontechnical audiences
• Strong project management skills and the ability to drive alignment, accountability, and execution across teams
• A hands-on approach, sound judgment, and the ability to balance strategic priorities with detailed content development
• Experience with GIS, fiber management, network inventory, or related infrastructure software is strongly preferred

Benefits

• Participation in VETRO's employee stock option plan
• Health insurance
• Retirement plans with 401K match
• Remote work stipend
• Learning & Development fund
• Flexible vacation and PTO
• Professional development opportunities and career growth within an innovative and rapidly growing company
• Flexible work arrangements with a remote-first approach
• Ability to work in VETRO's Portland, ME HQ, hybrid or fully remote
• VETRO will assist with technology needed to set up your home office
• Semi-monthly internet stipend

Company Overview