[Remote] Senior Social Media Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. ArenaNet develops and publishes the Guild Wars game series. The Senior Social Media Marketing Specialist will own and execute social media strategies to connect with players, grow franchise reach and engagement, and create platform-native content. The role works across Brand, Creative, Community, PR, and Marketing teams to support campaigns, game updates, live events, and creator activations.

Responsibilities

• Own and execute social media strategies across TikTok, YouTube, Instagram, Facebook, X, and emerging platforms, tailoring content and engagement strategies to each audience
• Develop platform-specific content plans that reflect franchise priorities, player interests, cultural trends, and the Guild Wars brand voice
• Create engaging social-first content, including gameplay clips, memes, short-form videos, behind-the-scenes features, and franchise storytelling
• Concept, script, shoot, edit, and publish video content for TikTok, YouTube, and other social platforms
• Engage with the Guild Wars community, identify trending conversations, and curate and amplify player-generated content
• Partner with Brand, Creative, Community, PR, and Marketing teams to support campaigns, game updates, live events, and creator and influencer activations
• Brief internal creative teams and external agencies on content requiring additional production support, providing creative direction and managing vendor budgets as needed
• Monitor social media performance, audience engagement, platform trends, and algorithm changes to continuously refine content strategy and improve results
• Ensure social content meets accessibility, localization, and brand standards across platforms
• Participate in an on-call rotation to support time-sensitive communications and emergency messaging as needed
• Travel several times per year for industry events and other business needs

Skills

• Bachelor's degree in Marketing, Communications, or a related field, or an equivalent combination of education and experience
• 4+ years of relevant professional experience
• Including at least 3 years in social media management and 2 years in game development or publishing
• Proven experience building, growing, and engaging audiences on TikTok and YouTube
• Hands-on experience creating, shooting, and editing social-first video content
• Strong understanding of social media platforms, algorithms, internet culture, creator ecosystems, and emerging content trends
• Ability to develop channel strategies, identify target audiences, establish success metrics, and create content that drives engagement
• Experience analyzing social media performance data and translating insights into actionable improvements
• Strong creative storytelling, copywriting, editorial judgment, and video content development skills
• Proficiency with video editing tools such as Adobe Premiere Pro, CapCut, or mobile-native editing applications
• Ability to independently produce engaging content using a smartphone or lightweight production equipment
• Experience providing creative direction and collaborating with internal production teams, agencies, or external partners
• Ability to translate game content, player sentiment, and community conversations into engaging, platform-native storytelling
• Strong collaboration and communication skills, with the ability to manage competing priorities and work effectively across teams
• Knowledge of gaming culture, MMO communities, and player engagement
• 5+ preferred
• Familiarity with the broader Guild Wars franchise
• Experience working with gaming creators, influencers, or online gaming communities
• Fluency in French, German, Spanish, or Korean

Benefits

• Annual bonus potential
• Medical, dental, vision and life insurance
• Short and long term disability
• 401(k)
• Flexible and dependent care spending accounts
• PTO
• Paid holidays
• Parental leave
• Remote-friendly role, with occasional onsite collaboration

Company Overview