[Remote] SEO/AEO Manager

Note: The job is a remote job and is open to candidates in USA. Boulevard is hiring an SEO/AEO Manager to own its organic search and answer-engine strategy and execution. The role focuses on increasing visibility and driving pipeline through technical SEO, content optimization, performance measurement, and cross-functional collaboration.

Responsibilities

• Own the SEO program end to end – technical SEO, on-page optimization, content strategy, internal linking, and link building – in partnership with the Content & Web team
• Lead technical SEO execution: site architecture, structured data/schema markup, Core Web Vitals, crawl and indexing health
• Build and evolve Boulevard’s AEO strategy, implementing “answer-first” content formatting and semantic reinforcement to earn inclusion in AI Overviews and citations across ChatGPT, Perplexity, and Gemini – including modifying schema and structured data to help with crawl/capture
• Conduct keyword research, entity mapping, and intent analysis to prioritize content that captures search and prompt intent – ideally building search TAMs and keyword and content mapping documents to drive strategy
• Monitor performance regularly across traditional metrics (rankings, clicks, impressions) and next-gen metrics (citation frequency, share of voice, AI referral traffic) – spotting trends and making proactive recommendations
• Build and maintain dashboards and reports that clearly communicate organic performance, insights, and recommendations to stakeholders
• Partner closely with Marketing Operations and Analytics to ensure accurate tracking and attribution, tying organic activity to MQLs, SALs, and Demo Completes
• Collaborate with Brand & Content, Web/Engineering, Product Marketing, and Growth to align the roadmap with business priorities

Skills

• 5-8+ years of hands-on SEO experience with clear accountability for organic traffic, rankings, and pipeline metrics like MQLs and SALs
• Deep expertise in technical SEO: site architecture, structured data/schema markup, Core Web Vitals, crawl efficiency, and indexing – with the ability to guide developers on technical implementation and to measure the impact of those changes
• Hands-on experience building AEO strategy and measurement, tracking citation frequency, brand mention share, and referral traffic from AI answer engines like ChatGPT, Perplexity, and Google AI Overviews
• Experience operating as a hands-on individual contributor, owning the SEO program end to end and partnering with content and web teams to execute
• Strong content and keyword instincts, with experience running keyword research, intent analysis, and content gap analysis to inform the editorial roadmap, working with the content team
• Experience building and maintaining dashboards, reporting, and performance narratives for organic channels
• Comfort partnering with Marketing Operations and Analytics to ensure accurate tracking, attribution, and measurement
• Experience working cross-functionally with Content, Web/Engineering, Product Marketing, and Demand Gen
• Experience evaluating and implementing new AI tools for content production or SEO workflows to scale editorial content, including work with Claude Code and/or Codex
• Experience in B2B SaaS, vertical SaaS, or multi-location business models
• Hands-on experience with AI visibility/citation tracking tools like Peec, Profound, Scrunch, or AirOps
• Exposure to emerging AI crawling protocols and formats (llms.txt, plain-markdown pages built for LLM consumption, schema implementation)
• Experience with international or multi-region SEO
• Experience with Sigma, Looker, and other reporting platforms

Benefits

• Performance bonus eligibility
• Equity participation for all full-time employees
• Comprehensive medical coverage with up to 100% employee premium coverage and 75% dependent coverage
• An annual $1,200 HSA employer contribution for eligible plans
• 100% covered dental, vision, life, and disability insurance
• 12 weeks of fully paid U.S. parental leave for all new parents
• Flexible paid time off, plus 10 U.S. company holidays
• Fully remote work
• $200 home office setup allowance
• $50 monthly WFH reimbursement
• $200 quarterly Boulevard Bucks
• One Medical membership
• Employee Assistant Program

Company Overview