[Remote] Social Media Specialist

Note: The job is a remote job and is open to candidates in USA. Prep Network is hiring a Social Media Specialist to lead social media strategy and execution for its subscription brands. The role manages content calendars, brand voice, asset production, contributors, performance reporting, and campaigns in collaboration with marketing, events, video, and graphics teams.

Responsibilities

• Plans and Publishes the Daily Content Calendar Across All Brands: builds and runs the weekly calendar for multiple social channels across all brands, building brand awareness and promoting articles, ranking drops, recruiting and commitment news, scores and subscription features, engagement posts, and product updates
• Sets and Executes Brand Voice and Community Engagement Across Channels: writes copy in each brand’s voice, defines tone and engagement standards, models them in day-to-day community engagement responding to comments and messages, and reviews team content for quality and consistency
• Shapes Briefs and Leads Asset Production with Video and Graphics Teams: writes creative briefs, sets priorities and deadlines, and makes sure assets are ready ahead of publishing and events
• Manages Digital Social Contributors, VAs and the Coordinator: recruits, trains, assigns work and holds the team accountable for output and quality
• Owns Performance Reporting and Leads Campaigns with Cross-Team Partners: tracks and reports social metrics, uses the data to adjust strategy, and executes subscription and marketing campaigns with other departments

Skills

• 2-3 years in social media strategy and execution for multi-brand or content-driven organizations
• Deep understanding of Instagram, TikTok, X/Twitter, Facebook, YouTube, Threads, and emerging platforms
• Strong copywriting and creative instinct, paired with comfort in reading performance data to iterate
• Experience overseeing part-time social media contributors, freelancers, or agencies
• Ability to craft and sustain a recognizable brand identity through content
• Works seamlessly across departments — digital, video, graphics, events, and marketing
• Applicants must be legally authorized to work in the United States without current or future visa sponsorship
• Only U.S. citizens will be considered for this role at this time
• Proven ability to identify early platform trends and pivot content strategy quickly
• Experience toggling between multiple voices or sub-brands without sacrificing consistency or clarity
• Knowledgeable in platforms such as Sprout Social (or a similar social media management tool), Asana, Google Workspace, and Slack
• Brings experience or strong familiarity with youth athletics or sports media, enhancing relevance and brand alignment
• Understands how social algorithms index content and can optimize titles, captions, keywords, and thumbnails for discovery
• A Bachelor's degree in Marketing, Communications, or a related field is preferred

Benefits

• Vibrant and inclusive culture
• Autonomy and freedom to bring your role to life and make a meaningful impact
• Tools and processes needed for success
• Support and encouragement to invest in personal and professional growth
• Comprehensive health benefits
• 401(k) with Safe Harbor matching
• Long-term disability
• Basic Life Insurance
• Flexible work arrangements: work from the Plymouth, MN office or remotely from home

Company Overview