Remote Position
[Remote] Sr. Content Marketing Manager, B2B SaaS
🌍 Remote · United States
💼 Full-time
Note: The job is a remote job and is open to candidates in USA. Gremlin is hiring a Senior Content Marketing Manager to advise on its content marketing strategy and lead the launch, experimentation, and improvement of content across owned, earned, and paid digital channels. The role focuses on discoverability, executive thought leadership, engineering-focused content, AI-assisted workflows, and connecting content performance to pipeline and revenue.
Responsibilities
- Own Gremlin’s SEO, AEO, and GEO strategy so we’re found and cited in Google, AI Overviews, ChatGPT, Claude, and Perplexity when engineers research reliability
- Build and run an executive thought leadership program for our CEO and leadership team, including ghostwritten LinkedIn posts, bylines, and talk abstracts
- Produce short- and long-form content for engineering leadership audiences: blogs, multi-format case studies, original research, and short-form video for social and sales
- Tie content to pipeline: report on leads, pipeline, and revenue influenced, plus AI visibility (citations and share of voice on priority prompts), and shift effort toward what works
- Manage content, design, and SEO/AEO agency partners, and decide what stays with vendors, what comes in-house, and what moves to AI-assisted workflows
- Build and document repeatable AI content workflows for research, drafting, repurposing, and optimization, while owning technical accuracy and brand voice
- Continually research, recommend, and evaluate new content strategies
Skills
- A strong understanding and passion for all things marketing
- A deep understanding of the B2B technology buyer and their journey
- A focus on business outcomes like pipeline and revenue influenced, not vanity metrics
- Daily, hands-on use of AI tools that drive outcomes and keep quality high
- Working knowledge of AEO/GEO and how AI search is changing content strategy
- Excellent communication and collaboration skills
- A willingness to fail-forward, learn and grow
- 5+ years of B2B SaaS content marketing, ideally at a scaling SaaS startup
- Translating technical content into compelling copy and calls-to-action
- Producing and editing written, video, and visual content, including short-form video for LinkedIn and YouTube
- Owning and running content calendars
- Driving content engagement through owned, earned and paid channels
- Growing executives' LinkedIn audiences, with numbers to show for it (follower growth, impressions, inbound podcast or speaking requests)
- Improving brand visibility in AI answer engines and tracking it
- Google Analytics, Search Console, and Tag Manager, plus an SEO/AEO platform such as Ahrefs or Semrush
Benefits
- 401k Matching
- Equity
- Flexible time off
- Paid company holidays
- Remote, based in the US
Company Overview