Remote Position
[Remote] Strategic Lead - Digital Analytics & Measurement Consultant (GA4, GTM, Consent)
🌍 Remote · United States
💼 Full-time
Note: The job is a remote job and is open to candidates in USA. Adaptive & Co is hiring a Senior Strategic Measurement Consultant to lead client analytics engagements as a strategic advisor and trusted partner. The role owns measurement strategy, client relationships, and roadmaps while directing implementation engineers, guiding analysis and visualization, and translating insights into actionable recommendations.
Responsibilities
- Lead client engagements end-to-end - own the relationship, the scope, the roadmap, and the outcome
- Run measurement strategy workshops - KPI trees, event taxonomies, attribution approach, consent posture - and turn them into roadmaps the engineering team can build against
- Direct our implementation engineers across GA4, GTM (web and server-side), BigQuery, CMP, Enhanced Conversions, and Meta CAPI; review their output, unblock decisions, and sign off on releases
- Partner with our media experts to turn measurement and insight into paid media, audience activation, and conversion programs that move client outcomes
- Lead structured and ad-hoc analysis, and shape the visualisation work that turns it into clear recommendations for non-technical stakeholders
- Audit and troubleshoot inherited analytics configurations as part of new engagements
- Educate client teams on analytics best practices through training and embedded ways of working
- Shape SOWs, scoping, and pricing alongside the leadership team
- Contribute to how we work: playbooks, internal tooling, and how we package services
Skills
- 5+ years in digital analytics, with meaningful time both implementing and consulting
- Deep, hands-on familiarity with GA4 and GTM (web and server-side) - you can read a container, spot a bad implementation, and guide an engineer through exactly what needs to change
- Working knowledge of consent and CMP tooling (OneTrust, Cookiebot, CookiePro, or similar), Advanced Consent Mode, and the practical implications of GDPR, ePrivacy, and CCPA on measurement
- Experience with paid media measurement integrations - Enhanced Conversions, Meta CAPI, and the offline conversion patterns enterprise clients actually use
- Strong grasp of the major advertising platforms (Google Ads, Meta, Microsoft, LinkedIn) from a measurement and tagging perspective
- Data visualisation fluency - Looker Studio at minimum, with the UX instinct to know what makes a dashboard usable
- Comfort designing and delivering analytics training for client teams at varying levels of maturity
- Client leadership: you've owned senior stakeholder relationships, made the case for tough recommendations, and run engagements without a partner shadowing you
- Excellent written documentation and slide-based presentation skills
- You must have full working rights
- Power BI or other enterprise BI tooling
- CRM systems (HubSpot, Salesforce) and their measurement integrations
- Exposure to MMM (Meridian or otherwise), incrementality testing, or attribution modelling
- Experience working with enterprise clients
Benefits
- Performance-based bonus
- Remote-first working
- 24 days of annual leave, public holidays, and your birthday off
- Weekly knowledge-sharing and dedicated upskilling time
- Professional development support
- Real ownership in a collaborative, multidisciplinary team
- Exposure to global brands across nonprofit, B2B SaaS, retail, and education
Company Overview