Sales Engineer – Cement, Mining & Metals Equipment (North America)
Senior Sales Engineer – Industrial Equipment (B2B) Company: LVSSN California Industrial Technology Co., Ltd. Location: Irvine, CA (Southern California preferred) Job Type: Full-time, W-2 Base Salary: $85,000–$95,000 per year Additional Compensation: Performance-based commission of 5%–10% of eligible gross profit Travel: 50%+ throughout the United States, with occasional travel to Canada and Mexico Work Arrangement: Field-based / On the road, with flexibility to work from home when not visiting customers About the Position LVSSN California Industrial Technology Co., Ltd. is seeking an experienced Senior Sales Engineer to develop and expand our industrial equipment and aftermarket parts business across North America. The ideal candidate has a strong background in B2B industrial equipment sales, established relationships within the cement, mining, aggregates, or metallurgical industries, and the technical knowledge needed to communicate effectively with plant engineers, maintenance managers, and procurement teams. This is a hands-on, territory-building role offering the opportunity to develop key accounts, introduce equipment solutions, and build long-term customer partnerships while working closely with our engineering and manufacturing teams.
Key Responsibilities
Business Development & Account Management Develop and execute annual and quarterly sales plans for the North American market, including revenue targets, new customer acquisition, and strategic account development. Identify and engage prospective customers in cement plants, mining operations, aggregate facilities, grinding plants, and metallurgical operations. Build and maintain relationships with plant managers, maintenance managers, equipment engineers, purchasing teams, and corporate decision-makers. Conduct regular on-site customer visits to assess operational needs and identify new equipment and aftermarket opportunities. Technical Sales & Solution Development Promote and sell industrial equipment and spare parts, including crushers, grinding mills, rotary kilns, clinker coolers, conveying systems, wear-resistant castings, and related components. Evaluate customers' technical requirements, operating conditions, equipment capacities, material properties, maintenance cycles, and downtime challenges. Collaborate with engineering teams to develop equipment recommendations, technical proposals, quotations, and customized solutions. Coordinate technical discussions and engineering clarifications between North American customers and overseas engineering teams. Sales Execution & Commercial Negotiations Manage the complete sales cycle, from lead generation and technical consultation to quotation, bidding, contract negotiation, and order fulfillment. Prepare and present competitive proposals, pricing quotations, and technical-commercial bid packages. Monitor sales opportunities, project timelines, order progress, customer payments, and account profitability. Maintain accurate sales forecasts, customer records, and opportunity pipelines in the company's CRM system. Channel Development & Market Intelligence Identify, evaluate, and develop relationships with regional distributors, authorized agents, and service partners. Support the development of channel pricing, territory strategies, aftermarket inventory programs, and partner incentives. Monitor market trends, competitor offerings, equipment pricing, lead times, and customer capital expenditure plans. Provide regular market intelligence and competitive analysis to support business strategy. Industry Events & Customer Support Represent the company at industrial trade shows, technical conferences, customer meetings, and industry networking events. Support equipment demonstrations, technical seminars, and customer site visits. Coordinate with engineering, manufacturing, logistics, and service teams to address delivery issues, technical concerns, warranty matters, and aftermarket support. Build strong customer relationships that drive repeat business and long-term growth.
Required Qualifications
Bachelor's degree in Mechanical Engineering, Materials Engineering, Mineral Processing, Metallurgical Engineering, or a related technical discipline. Approximately 10 or more years of B2B industrial equipment sales experience, including at least 5 years serving customers in the cement, mining, aggregates, or metallurgical sectors. Demonstrated experience selling large industrial machinery, processing equipment, and/or aftermarket spare parts. Strong understanding of industrial production processes, equipment operation, maintenance practices, wear-related challenges, and plant operating requirements. Proven track record of developing new accounts, managing major customers, negotiating contracts, and closing high-value industrial sales. Ability to discuss technical applications directly with plant engineers, maintenance personnel, and operations management. Existing professional relationships within North American industrial markets. Strong communication, presentation, negotiation, and relationship management skills. Proficiency with CRM platforms such as Salesforce or HubSpot and Microsoft Excel. Professional-level English communication skills. Authorization to work in the United States. Willingness and ability to travel more than 50% of the time, primarily within the United States, with occasional international business travel.
Preferred Qualifications
Previous sales, application engineering, or field service experience with industrial equipment manufacturers or distributors such as Metso, FLSmidth, KHD, Loesche, thyssenkrupp, Weir, Sandvik, McLanahan, Caterpillar, or Komatsu. Established relationships with major cement, aggregates, mining, or steel producers in North America. Experience with vendor qualification and registration processes for major industrial customers. Familiarity with international equipment sourcing, manufacturing lead times, and overseas supply chain coordination. Experience working with international or China-based engineering and manufacturing teams. Mandarin language proficiency is a plus. Background in equipment commissioning, technical field service, or plant operations. PE or PMP certification is a plus. Compensation & Work Environment Annual base salary: $85,000–$95,000, depending on qualifications and experience. Commission: 5%–10% of eligible gross profit, subject to the company's written commission plan. Reimbursement of authorized business travel and related expenses in accordance with company policy and applicable law. Field-based position with a flexible home-office arrangement. Significant opportunity to develop the North American market and build strategic customer relationships. Direct reporting relationship to the General Manager of the U.S. company. Equal Employment Opportunity LVSSN California Industrial Technology Co., Ltd. is an equal opportunity employer. Employment decisions are based on job-related qualifications, experience, and business needs in accordance with applicable law. Pay: $85,000.00 - $95,000.00 per year
Benefits
Health insurance Paid time off Work Location: Hybrid remote in Irvine, CA 92618