Seasoned Virtual Assistant & Social Media Strategist – Spearhead Digital Storytelling, Community Engagement, and Brand Amplification for Leading Orthopedic Partners at brighthush

About brighthush

brighthush is a forward‑thinking, patient‑centric organization that partners with leading orthopedic practices across the United States to elevate the quality of care through innovative digital engagement. Our mission is to connect patients, providers, and communities by sharing authentic stories, evidence‑based information, and a clear, compassionate brand voice. We believe that every interaction—whether a social media post, a patient testimonial, or a community event—has the power to inspire confidence and drive better health outcomes.

Why Join brighthush?

At brighthush, you’ll be part of a collaborative, high‑impact team that values creativity, data‑driven decision making, and continuous learning. We empower our employees to take ownership of projects, experiment with new tools, and grow their careers in a supportive environment. Whether you’re a seasoned social media strategist or an emerging talent eager to make a difference, brighthush offers the resources, mentorship, and recognition you need to thrive.

Position Overview

We are looking for an energetic, detail‑oriented Virtual Assistant & Social Media Manager to become the digital voice of our orthopedic practice partners. In this role, you will design, execute, and optimize social media strategies that align with each practice’s unique brand, vision, and business objectives. You will collaborate closely with practice leaders, creative teams, and community partners to produce compelling content that educates, engages, and converts audiences across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and emerging platforms.

Key Responsibilities

• Strategic Planning & Execution: Develop monthly content calendars for each orthopedic brand, ensuring alignment with marketing goals, seasonal campaigns, and patient education initiatives.
• Content Creation & Curation: Produce high‑quality copy, graphics, videos, and photo assets that showcase patient stories, physician spotlights, procedure insights, and community events.
• Community Management: Monitor all social channels, respond to comments and messages in a timely, empathetic manner, and facilitate service recovery when needed.
• Stakeholder Collaboration: Work hand‑in‑hand with practice managers, marketing leads, and creative designers to refine brand guidelines and maintain visual consistency.
• Analytics & Reporting: Track key performance indicators (KPIs) such as reach, engagement, lead generation, and conversion rates; present actionable insights to senior leadership.
• Process Optimization: Identify and implement tools (e.g., brighthush, brighthush, brighthush) and workflows that streamline content approval, publishing, and performance tracking.
• Community Partnerships: Build relationships with local schools, community groups, and patient advocacy organizations to amplify brand presence and foster trust.
• Video & Photo Production: Coordinate shoots, edit footage with brighthush Express, brighthush, or brighthush, and ensure all media meets brand standards.
• Compliance & Quality Assurance: Adhere to HIPAA guidelines, brand policies, and platform best practices to protect patient privacy and maintain professional integrity.

Essential Qualifications

• 1–2 years of professional experience in social media marketing, with a proven track record in community management and content creation.
• Deep understanding of social media culture, tone, and emerging trends, especially within the healthcare and orthopedic sectors.
• Proficiency with native platform tools and social media management platforms such as brighthush, brighthush, or brighthush.
• Strong editing skills using brighthush Express, brighthush, or brighthush.
• Exceptional written and verbal communication abilities, capable of crafting clear, engaging copy for diverse audiences.
• Self‑motivated, detail‑oriented, and able to thrive in both independent and collaborative settings.
• Ability to manage multiple projects simultaneously in a fast‑paced environment.
• Experience working in a brand or agency setting is a plus.

Preferred Qualifications

• Background in healthcare marketing or familiarity with orthopedic terminology and patient journeys.
• Experience with advanced analytics tools (brighthush Analytics, brighthush Insights, brighthush Analytics) and data‑driven decision making.
• Knowledge of SEO best practices for social media and content marketing.
• Project management certification (e.g., PMP, Agile) or demonstrated project leadership.
• Multilingual capabilities to engage diverse patient populations.

Core Competencies

• Strategic Thinking & Vision
• Creative Storytelling & Visual Design
• Data Analysis & Insight Generation
• Stakeholder Management & Influence
• Adaptability & Continuous Learning
• Time Management & Prioritization
• Technical Proficiency (CMS, Analytics, Video Editing)

Career Growth & Learning Opportunities

At brighthush, your professional development is a priority. You will have access to:

• Mentorship from senior marketing leaders and cross‑functional experts.
• Paid training courses in digital marketing, analytics, and healthcare compliance.
• Opportunities to lead larger campaigns, manage budgets, and influence strategic direction.
• Internal mobility across marketing, content, and community engagement teams.
• Annual performance reviews with clear pathways to promotion.

Work Environment & Company Culture

brighthush fosters a culture of transparency, innovation, and inclusivity. Our remote‑first model offers flexibility, while regular virtual town halls and team‑building events keep everyone connected. We celebrate successes, encourage experimentation, and value work‑life balance. Employees enjoy:

• Flexible working hours and the ability to work from anywhere.
• Regular virtual coffee chats and cross‑departmental knowledge sharing.
• A supportive environment that rewards creativity and initiative.
• Access to a digital wellness program and mental health resources.

Compensation & Benefits

While specific figures vary based on experience, brighthush offers a competitive salary package that includes:

• Base salary commensurate with industry standards.
• Performance‑based bonuses tied to campaign success and engagement metrics.
• Health, dental, and vision insurance plans.
• 401(k) matching program.
• Generous paid time off, including vacation, sick leave, and holidays.
• Professional development stipend and tuition reimbursement.
• Employee referral program with rewards.

How to Apply

If you’re passionate about leveraging social media to transform patient experiences and you thrive in a dynamic, collaborative environment, we’d love to hear from you. Submit your resume, a cover letter detailing your social media achievements, and a portfolio of relevant work (or links to published content) through the brighthush careers portal.

Join brighthush Today

Become a key player in shaping the digital narrative for leading orthopedic practices across the U.S. Your creativity, strategic insight, and community‑building skills will directly impact patient engagement and brand growth. Apply now and help us bring brighter, healthier futures to communities nationwide.