Senior Customer Advocacy & Brand Storytelling Lead – Driving B2B SaaS Growth, Customer Success, and Global Brand Influence at brighthush

About brighthush

brighthush is more than a cloud‑based SaaS platform; it is a catalyst for transformation across the entire professional services ecosystem. By delivering advanced resource planning, workforce optimization, and operational performance tools, brighthush empowers firms to shift from reactive management to proactive, data‑driven decision making. Our solutions streamline project delivery, reduce overhead, and unlock hidden revenue streams, enabling clients to stay agile in an ever‑evolving market. At the heart of our mission lies a simple truth: the most powerful marketing tool is a satisfied customer who is eager to share their success story. This philosophy fuels a culture of advocacy, collaboration, and continuous learning that permeates every level of our organization.

Position Overview

We are seeking an inspiring, strategic thinker to lead our Customer Advocacy & Brand Storytelling function. In this senior role, you will design and execute a world‑class advocacy program that turns real customer outcomes into compelling narratives. You will partner closely with Sales, Marketing, Product, and Customer Success to amplify the voices of our most influential clients, turning their success stories into high‑impact marketing assets that accelerate growth and deepen market penetration.

Why This Role Matters

In the crowded B2B SaaS landscape, differentiation hinges on authentic proof of value. As the Senior Customer Advocacy & Brand Storytelling Lead, you will be the bridge between our customers’ real‑world results and the broader market’s perception of brighthush. Your work will directly influence sales velocity, product adoption, and brand equity, while also shaping the strategic direction of our offerings.

Key Responsibilities

• Strategic Program Leadership: Architect a comprehensive advocacy strategy that aligns with brighthush’s growth objectives, market positioning, and customer segmentation. Own the roadmap, budget, and resource allocation for the program.
• Story Creation & Content Production: Identify high‑potential customer stories, conduct in‑depth interviews, and transform data into engaging case studies, white papers, videos, podcasts, and social media assets. Ensure each narrative highlights measurable ROI, operational efficiencies, and strategic benefits.
• Reference Management & Activation: Build and maintain a robust reference library. Coordinate reference calls, webinars, and speaking engagements. Serve as the single point of contact for all reference‑related activities across regions.
• Third‑Party Review Amplification: Own the end‑to‑end process of collecting, curating, and publishing reviews on platforms such as G2, Capterra, and TrustRadius. Leverage insights to inform product messaging, feature prioritization, and marketing campaigns.
• Cross‑Functional Collaboration: Partner with Sales, Product, Marketing, and Customer Success to embed advocacy insights into go‑to‑market plans, product roadmaps, and customer journey maps. Ensure advocacy data feeds into executive decision‑making and strategic planning.
• Data‑Driven Optimization: Define, track, and report on key performance indicators (KPIs) for advocacy initiatives. Use analytics to refine tactics, demonstrate ROI, and scale impact.
• Team Development & Scaling: Mentor junior team members, develop training materials, and scale advocacy processes across regions and customer segments. Foster a culture of continuous improvement and knowledge sharing.
• Customer Voice Champion: Represent the customer perspective in executive meetings, product reviews, and strategic planning sessions. Advocate for customer needs and ensure they are reflected in product and service enhancements.

Essential Qualifications

• 10+ years of experience in customer advocacy, brand storytelling, or related roles within B2B SaaS or cloud‑based industries.
• Proven track record of building and scaling customer advocacy programs that drive measurable business outcomes.
• Exceptional storytelling skills—both written and verbal—capable of translating complex data into engaging narratives.
• Deep understanding of the professional services market, including resource planning, project management, and workforce optimization.
• Strong analytical mindset with the ability to derive insights from customer data, usage metrics, and market research.
• Experience working cross‑functionally with Sales, Marketing, Product, and Customer Success teams.
• Excellent project management skills, with a history of delivering high‑quality content on time and within budget.
• Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva), video production, and marketing automation platforms.
• Fluency in English; additional languages are a plus.

Preferred Qualifications

• Background in consulting, professional services, or a related field that provides deep insight into client challenges.
• Experience with global customer advocacy initiatives and managing a distributed team.
• Knowledge of emerging trends in AI, data analytics, and digital transformation within the professional services sector.
• Certifications in project management (PMP, PRINCE2) or customer success (CSM, CSPO).
• Track record of publishing thought leadership pieces in industry publications or speaking at conferences.

Core Competencies & Skills

• Strategic Thinking: Ability to align advocacy initiatives with broader business goals and market dynamics.
• Storytelling Excellence: Crafting narratives that resonate across diverse audiences—from C‑suite executives to frontline users.
• Data‑Driven Decision Making: Leveraging metrics to refine tactics and demonstrate ROI.
• Relationship Building: Cultivating trust with customers, partners, and internal stakeholders.
• Leadership & Coaching: Inspiring and developing a high‑performing advocacy team.
• Project Management: Managing multiple initiatives simultaneously with precision.
• Adaptability: Thriving in a fast‑paced, evolving SaaS environment.
• Communication: Clear, concise, and persuasive across written, verbal, and visual mediums.

Career Growth & Learning Opportunities

At brighthush, your career trajectory is shaped by the impact you create. As the Senior Customer Advocacy & Brand Storytelling Lead, you will:

• Lead a cross‑functional team that directly influences product strategy and go‑to‑market success.
• Collaborate with senior executives, gaining exposure to executive decision‑making and strategic planning.
• Drive global initiatives that expand your professional network across regions and industries.
• Participate in leadership development programs, mentorship circles, and industry conferences.
• Own the opportunity to shape the future of customer advocacy in a rapidly growing SaaS company.

Work Environment & Company Culture

brighthush thrives on a culture of transparency, curiosity, and empowerment. Our remote‑first model means you can work from anywhere while staying connected through:

• Weekly all‑hands meetings that keep everyone aligned.
• Monthly hackathons and innovation challenges that encourage creative problem‑solving.
• Dedicated learning budgets for courses, certifications, and conferences.
• Inclusive employee resource groups that celebrate diversity and foster belonging.
• Flexible work hours that respect work‑life balance.

Compensation, Perks, and Benefits

While specific figures vary based on experience and location, brighthush offers a competitive total rewards package that includes:

• Base salary commensurate with market rates for senior leadership roles in SaaS.
• Performance‑based bonuses tied to program impact and company growth.
• Equity options that allow you to share in the company’s long‑term success.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off, parental leave, and wellness stipends.
• Unlimited learning budget and access to industry‑leading training platforms.
• Annual team retreats and virtual social events to build camaraderie.

Why Join brighthush?

At brighthush, you will be part of a mission‑driven organization that is redefining how professional services firms operate. Your work will directly influence the success of our customers, the growth of our brand, and the trajectory of our company. If you are passionate about storytelling, customer advocacy, and driving measurable business impact, we invite you to bring your expertise to brighthush and help shape the future of the industry.

How to Apply

Ready to make a difference? Submit your resume, a cover letter detailing your advocacy achievements, and any relevant case study or storytelling samples. We look forward to discovering how your vision and experience can elevate brighthush to new heights.