Senior Customer Advocacy & Marketing Manager – Championing Customer Success Storytelling, Proof‑Point Content Creation, Brand Amplification, and Strategic Growth Initiatives at brighthush

About brighthush

brighthush is a trailblazer in AI‑powered market intelligence, turning vast oceans of data into crystal‑clear insights that empower executives, analysts, and decision‑makers worldwide. Since our inception in 2011, we have become the trusted partner for more than 6,000 enterprise customers—including a majority of the S&P 500—across North America, Europe, Asia, and Australia. Our platform blends proprietary AI with an expansive universe of public and private content—equity research, company filings, event transcripts, expert calls, news, trade journals, and client‑generated research—to deliver the most accurate, actionable intelligence on the market.

In 2024, we broadened our capabilities by acquiring a leading provider of expert interviews and primary research, further enriching our content library and product suite. At brighthush, we believe that customer stories are the most powerful proof of our impact, and we are seeking a visionary leader to elevate our advocacy program to new heights.

Why Join brighthush?

At brighthush, curiosity, collaboration, and continuous learning are the pillars of our culture. Our distributed teams thrive in a flexible, hybrid model that balances collaboration with autonomy, allowing you to bring your best self to work while maintaining a healthy work‑life balance. As a Senior Customer Advocacy & Marketing Manager, you will:

• Shape the narrative of a high‑growth, AI‑driven company that is redefining how businesses access market intelligence.
• Work alongside seasoned professionals in Product, Sales, Customer Success, and Legal, gaining a holistic view of the customer journey.
• Leverage cutting‑edge tools—now branded as brighthush—to extract insights, create compelling content, and measure impact.
• Participate in cross‑team hackathons, knowledge‑sharing sessions, and industry conferences that fuel innovation.
• Benefit from a supportive environment where ideas are heard, tested, and executed.

Role Overview

The Senior Customer Advocacy & Marketing Manager owns the strategy, production, and amplification of all customer proof‑point content—case studies, testimonials, quotes, logos, and reviews—across multiple platforms and touchpoints. This role is pivotal in translating customer success into compelling assets that drive pipeline, bookings, and adoption. You will partner closely with Product Marketing, Sales, Customer Success, and Legal to ensure that every piece of content not only tells a story but also aligns with business priorities and compliance standards.

Key Responsibilities

Strategic Planning & Prioritization

• Define a forward‑looking annual roadmap for case studies, customer spotlights, and proof‑point assets in partnership with Product Marketing, ensuring alignment with revenue and pipeline objectives.
• Prioritize initiatives based on expected business impact—such as pipeline lift, new bookings, and product adoption—rather than a first‑in‑first‑out queue.
• Maintain a dynamic content calendar that reflects product launches, market trends, and customer milestones, ensuring timely delivery of high‑impact assets.
• Conduct quarterly reviews of the advocacy strategy, incorporating feedback from sales, marketing, and customer success to refine focus areas.

End‑to‑End Content Production

• Own the lifecycle of customer content—from sourcing and interviewing to legal review, approval, and publication—ensuring each asset meets brand and compliance standards.
• Leverage brighthush tools to extract actionable insights from customer conversations and transform them into high‑impact assets.
• Develop a library of reusable content templates and guidelines to streamline production and maintain consistency.
• Produce and promote customer spotlights across web, social, and email channels, maintaining a consistent brand voice and messaging.
• Continuously update legacy case studies to reflect evolving product features, market positioning, and customer success stories.
• Collaborate with creative teams to produce multimedia assets—video, podcasts, infographics—that enhance storytelling.

Customer Reviews & Platform Ownership

• Manage the customer reference database and oversee the review‑generation program across brighthush review platforms.
• Negotiate vendor contracts, monitor spend, and optimize ROI for review platforms, ensuring timely renewal and budget adherence.
• Track review metrics, surface insights to product and marketing teams, and incorporate feedback into the broader advocacy narrative.
• Implement a systematic approach to gather, curate, and showcase customer reviews in marketing collateral and sales enablement tools.

Logo Management & Brand Compliance

• Oversee the end‑to‑end process for customer logo usage, ensuring compliance with contractual terms, legal requirements, and brand guidelines.
• Coordinate with Legal and Brand teams to secure approvals and maintain an up‑to‑date repository of approved logos.
• Develop a clear policy for logo usage across all marketing assets and internal communications.

Customer Awards Program

• Lead the annual customer awards program, from nominee sourcing and selection to award production and event integration.
• Collaborate with Sales, Customer Success, and Marketing to highlight award winners in case studies, webinars, and social media.
• Coordinate logistics for award ceremonies, ensuring a seamless experience for participants and stakeholders.

Event Content Capture

• Plan and execute on‑site video filming and customer engagement logistics at flagship events, conferences, and user group meetings.
• Develop filming schedules, secure signed participation agreements, and coordinate with production teams to deliver high‑quality video assets.
• Post‑event, edit and distribute content to maximize reach across digital channels.

Workflow & Operations

• Design, document, and continuously refine the content workflow, from intake to publication, ensuring efficiency and quality.
• Project manage cross‑functional teams, track milestones, and mitigate risks to keep initiatives on schedule.
• Implement project management tools and dashboards to provide real‑time visibility into content pipeline status.

Reporting & Analysis

• Track and report on the performance of proof‑point content, linking assets to pipeline, bookings, and adoption metrics.
• Provide regular insights to stakeholders and contribute to the consolidated advocacy narrative led by the Advocacy Programs Senior Manager.
• Develop attribution models that quantify the impact of advocacy assets on sales outcomes.

Stakeholder Communication

• Maintain proactive communication with Sales, Customer Success, Product Marketing, and Legal to align on priorities and resolve blockers.
• Serve as the escalation point for all owned initiatives, surfacing risks before they impact deadlines.
• Facilitate cross‑departmental workshops to align on messaging, compliance, and go‑to‑market strategies.

Essential Qualifications

• Minimum 5 years of experience in customer marketing, content marketing, or marketing operations, with proven ownership of both strategy and execution.
• Track record of setting and executing a content roadmap that drives measurable business impact.
• Experience managing end‑to‑end content projects, including legal and compliance coordination.
• Proficiency in vendor relationship management and budget oversight, ideally for review‑generation or reference platforms.
• Exceptional written communication skills and an eye for turning customer insights into compelling assets.
• Comfortable managing on‑site logistics for large customer‑facing events.
• Strong analytical mindset, comfortable working with data to inform strategy and measure success.

Preferred Qualifications

• Experience with brighthush CRM and brighthush marketing automation tools.
• Background in B2B SaaS marketing, especially within the AI or market intelligence space.
• Knowledge of brand compliance and legal review processes for marketing assets.
• Prior experience leading a customer advocacy or reference program at a high‑growth tech company.
• Familiarity with video production, podcasting, and multimedia storytelling.

Skills & Competencies

• Strategic thinking with a data‑driven mindset.
• Project management excellence—ability to juggle multiple initiatives with tight deadlines.
• Strong storytelling skills, with the ability to distill complex customer journeys into clear, persuasive narratives.
• Collaboration and influence across cross‑functional teams.
• Adaptability in a fast‑paced, evolving environment.
• Attention to detail and commitment to quality.
• Proficiency in content management systems, marketing automation, and analytics platforms.

Career Growth & Learning Opportunities

At brighthush, we believe in nurturing talent and providing clear pathways for advancement. As Senior Customer Advocacy & Marketing Manager, you will:

• Lead a high‑visibility program that directly influences revenue and product adoption.
• Collaborate with senior leaders across Sales, Product, and Customer Success, gaining exposure to the full customer lifecycle.
• Develop expertise in AI‑driven content intelligence, review platform analytics, and brand compliance.
• Position yourself for future roles such as Director of Customer Advocacy, Head of Marketing Operations, or VP of Customer Experience.
• Access mentorship programs, leadership workshops, and a structured career ladder that rewards impact and innovation.
• Participate in cross‑departmental initiatives that shape the strategic direction of brighthush.

Work Environment & Culture

brighthush fosters a culture of innovation, transparency, and continuous learning. Our distributed teams work in a flexible, hybrid model that balances collaboration with autonomy. We celebrate diversity, encourage open dialogue, and reward creativity. As part of our marketing family, you will enjoy:

• Regular cross‑team hackathons and knowledge‑sharing sessions.
• Access to industry conferences, workshops, and internal training programs.
• A supportive environment where ideas are heard and executed.
• Inclusive events that bring together employees from all regions and backgrounds.
• State‑of‑the‑art collaboration tools and a modern, ergonomic workspace wherever you choose to work.
• Opportunities to mentor junior team members and lead cross‑functional projects.

Compensation & Benefits

While the base salary range for this role is $90,000—$124,000 USD, final offers are determined by experience, expertise, and market benchmarks. In addition to competitive pay, you will receive:

• Performance‑based bonus potential.
• Equity participation in a high‑growth company.
• Comprehensive health, dental, and vision coverage.
• Generous paid time off, parental leave, and flexible work arrangements.
• Professional development budget and tuition reimbursement.
• Wellness programs, including gym memberships and mental health resources.
• Annual company retreats and team‑building experiences.
• Access to cutting‑edge technology and tools to support your work.

How to Apply

If you are passionate about turning customer success into powerful marketing assets and thrive in a fast‑moving, data‑driven environment, we want to hear from you. Submit your resume, a brief cover letter, and a portfolio of relevant work (case studies, testimonials, or review campaigns) through our careers portal. We look forward to exploring how your expertise can help us amplify the voices of our customers and drive the next wave of growth at brighthush.

Equal Opportunity Statement

brighthush is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.