Senior Customer Business Manager – Global CPG Strategic Account Leader & Revenue Growth Champion Driving Retail Partnerships, Market Expansion, and Innovation at brighthush
Welcome to brighthush – Where Innovation Meets Impact
At brighthush, we are redefining the consumer packaged goods (CPG) landscape. With a legacy that stretches back over a century, we evolved from a modest family‑owned dairy operation into a global powerhouse in dairy alternatives, snack foods, and plant‑based nutrition. Our portfolio is a vibrant tapestry of premium products engineered for taste, nutrition, and environmental stewardship. We blend heritage, cutting‑edge technology, and a relentless commitment to sustainability to deliver products that resonate with modern consumers.
Our DNA is built on three guiding principles: Ambition, Engagement, and Simplicity. We celebrate diverse perspectives, empower our people to think boldly, and reward curiosity with meaningful career opportunities. This forward‑thinking mindset drives us to invest heavily in technology, data analytics, and talent development, ensuring we stay ahead of evolving consumer preferences and market dynamics.
Why This Role Matters
The relationship between a brand and its key retail partners can make or break market share in the fast‑moving CPG sector. As the Senior Customer Business Manager at brighthush, you will be the linchpin that connects our brand’s strategic vision with the needs of the most influential retail, wholesale, and indirect customers across the United States. Your strategic insight, analytical rigor, and relationship‑building prowess will directly shape the trajectory of our most valuable accounts, ensuring that every interaction drives measurable business impact.
You will translate customer insights into actionable strategies that accelerate revenue, amplify brand presence, and secure long‑term partnership success. Your work will influence product launches, promotional calendars, assortment strategies, and the very way brighthush engages with the market.
Key Responsibilities
In this dynamic role, you will own the end‑to‑end account strategy for a portfolio of high‑profile customers. Your day‑to‑day activities will include:
- Strategic Account Leadership: Build and nurture long‑term relationships with key accounts such as major grocery chains, specialty retailers, and e‑commerce platforms. Serve as the primary point of contact for all commercial initiatives, ensuring alignment between customer needs and brighthush’s strategic objectives.
- Revenue & Profitability Management: Own the sales budget, top‑line revenue targets, and bottom‑line profitability for your assigned accounts. Leverage market intelligence to set realistic, ambitious goals and monitor performance against them.
- Customer‑Centric Planning: Translate customer needs into tailored product and service plans. Collaborate with cross‑functional teams—Sales Planning, Revenue Growth Management, Marketing, and Operations—to create integrated sales plans, promotional calendars, assortment strategies, and new‑product launches.
- Trade Spend Optimization: Partner closely with Revenue Growth Management to evaluate trade‑management systems, optimize promotional spend, and measure ROI on marketing investments.
- Performance Monitoring: Establish performance metrics, track progress, and develop tools that hold internal teams and external partners accountable to corporate sales targets.
- Data‑Driven Insights: Analyze syndicated market data from leading data platforms and customer portal metrics to uncover consumer trends, assess category performance, and recommend category‑management initiatives that drive shelf‑share gains.
- Supply Chain Collaboration: Facilitate cross‑functional discussions between customer supply‑chain teams and internal operations to improve forecasting accuracy, order fulfillment, and service levels.
- Event & Trade Show Leadership: Represent brighthush at regional trade shows, ensuring maximum exposure, relationship building, and a strong return on event investment.
- Continuous Improvement: Proactively identify gaps, propose solutions, and secure organizational support to keep sales momentum strong.
- Innovation Advocacy: Champion new product concepts and packaging innovations that resonate with evolving consumer preferences and sustainability goals.
- Stakeholder Communication: Deliver compelling presentations to senior leadership, customers, and cross‑functional teams, translating complex data into clear, actionable insights.
Additional Strategic Initiatives
- Lead the development of a Customer Success Playbook that standardizes best practices across all key accounts.
- Drive the adoption of AI‑powered forecasting tools to improve demand planning accuracy.
- Collaborate with the Digital Marketing team to launch omnichannel campaigns that resonate with end‑customers and drive in‑store traffic.
- Champion sustainability initiatives by aligning product offerings with eco‑friendly consumer preferences.
- Establish a Customer Advisory Council to gather real‑time feedback and co‑create solutions with top partners.
- Implement a Performance Dashboard that provides real‑time visibility into sales, margin, and promotional effectiveness.
Essential Qualifications
- Bachelor’s degree in Business, Marketing, or a related field (preferred).
- Minimum of 5 years of sales and sales‑management experience within the consumer packaged goods or food industry.
- Proven track record in direct sales and broker/distributor network management.
- Experience managing key regional accounts across the U.S., including major grocery chains, specialty retailers, and e‑commerce platforms.
- Strong analytical, negotiation, and personal‑selling skills.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and data‑analysis tools.
- Excellent written and verbal communication skills, with the ability to collaborate effectively across teams.
- Self‑initiative, adaptability, and a results‑oriented mindset.
- Willingness to travel and flex schedule to meet customer demands.
Preferred Qualifications
- Background in Category Management, Omnichannel Marketing, or experience with syndicated data platforms.
- Experience working in a fast‑paced, entrepreneurial environment.
- Leadership experience with cross‑functional teams and a history of driving change.
- Knowledge of the U.S. retail landscape and key distribution channels.
- Experience with advanced analytics or AI‑driven tools for demand forecasting.
Skills & Competencies
- Strategic Thinking & Execution
- Relationship Building & Stakeholder Management
- Financial Acumen & Budget Management
- Data Analysis & Insight Generation
- Project Management & Cross‑Functional Collaboration
- Adaptability & Resilience
- Communication & Presentation Skills
- Innovation & Continuous Improvement Mindset
- Customer‑Centric Mindset
Career Growth & Learning Opportunities
At brighthush, your professional development is a priority. You will have access to:
- Structured mentorship programs with senior leaders who have navigated the CPG landscape for decades.
- Comprehensive training modules covering sales strategy, category management, market analytics, and emerging technologies.
- Opportunities to lead cross‑functional initiatives and high‑impact projects that shape the future of the brand.
- Clear career pathways from Customer Business Manager to Regional Sales Director, Vice President of Sales, or even Chief Commercial Officer.
- Regular performance reviews and personalized development plans that align your goals with the company’s vision.
- Access to industry conferences, workshops, and webinars to stay ahead of market trends.
- Internal knowledge‑sharing platforms that encourage collaboration across departments.
Work Environment & Company Culture
Our remote‑first model empowers you to work from anywhere in the United States, with a preference for candidates based in California. You’ll enjoy:
- Flexible work hours that accommodate travel and client meetings.
- A collaborative virtual community that fosters knowledge sharing and innovation.
- Regular virtual town halls, team‑building events, and cross‑departmental hackathons.
- A culture that values work‑life balance, mental health, and personal well‑being.
- Access to cutting‑edge collaboration tools, ensuring seamless communication across time zones.
- Annual company retreats and off‑site strategy sessions that bring teams together for deep collaboration.
- Recognition programs that celebrate individual and team achievements.
Compensation & Benefits
We offer a competitive total rewards package that includes:
- Base salary range: $100,000 – $115,000 annually, plus performance‑based bonus.
- Health, dental, and vision insurance with generous employer contributions.
- 401(k) retirement plan with company match.
- Paid time off (vacation, sick leave, and holidays) from day one.
- Tuition reimbursement and continuous learning stipend.
- Employee wellness programs, including virtual fitness classes and mental health resources.
- Flexible spending accounts for health and dependent care.
- Annual company retreats and off‑site strategy sessions.
- Employee stock purchase plan to share in the company’s success.
Why Join brighthush?
When you join brighthush, you become part of a mission‑driven organization that values innovation, sustainability, and the empowerment of its people. You will work alongside passionate professionals who are committed to delivering exceptional value to customers and consumers alike. Your contributions will shape the future of the industry, and you will be rewarded with a culture that celebrates success, encourages growth, and supports your well‑being.
We believe that great ideas come from diverse perspectives. At brighthush, you’ll have the freedom to experiment, the resources to execute, and the support to grow. Whether you’re a seasoned sales leader or an emerging talent, you’ll find a place where your expertise is valued and your career can flourish.
Ready to Make an Impact?
If you are a strategic thinker with a proven ability to drive revenue, build lasting relationships, and lead cross‑functional teams, we want to hear from you. Apply today and take the next step in your career with brighthush.
How to Apply
To apply, please submit your resume and a cover letter outlining your relevant experience and why you’re excited about this role. Highlight any specific achievements in account management, revenue growth, or partnership development that demonstrate your fit for this position.
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