Senior Customer Engagement Manager – Product Launch & Go‑To‑Market Strategy Lead at brighthush

About brighthush

brighthush is a trailblazing public‑benefit corporation that is redefining the way primary care practices connect with patients, payers, and technology. Founded in 2014, we have grown to become the largest network of independent primary care providers in the United States. Our mission is simple yet powerful: empower primary care practices to thrive in a value‑based care ecosystem while delivering better health outcomes for patients. By creating innovative, data‑driven contracts and tools, we help practices shift from fee‑for‑service to value‑based models, ensuring physicians are rewarded for keeping patients healthy rather than treating illness.

At brighthush, we believe that the future of healthcare is collaborative, inclusive, and technology‑enabled. Our culture is built on curiosity, continuous learning, and a shared commitment to public health. We are a remote‑first organization that values flexibility, work‑life balance, and the unique perspectives that each team member brings.

Role Overview

The Senior Customer Engagement Manager – Product Launch & Go‑To‑Market Strategy Lead is the linchpin of our product launch engine. You will architect and execute end‑to‑end go‑to‑market (GTM) strategies for our flagship product portfolios, ensuring that every release is field‑ready, compliant, and aligned with our mission to accelerate value‑based care. Working independently with minimal oversight, you will collaborate across product, business, legal, and field teams to deliver clear, compelling enablement content and seamless customer experiences.

Key Responsibilities

1. End‑to‑End Release Management & Coordination

• Lead the full product launch lifecycle for assigned portfolios (e.g., Quality, Affordability, Care Programs). From concept to go‑live, you will own the timeline, deliverables, and cross‑functional alignment.
• Coordinate with Product, Business, Legal, and Field teams to track technology releases, manage dependencies, and mitigate risks.
• Develop and refine release messaging, ensuring it resonates with both technical and non‑technical audiences.
• Align release importance with communication tiering, prioritizing high‑impact announcements for senior stakeholders.

2. Multi‑Channel Asset Development

• Create a comprehensive suite of enablement materials: live training slides, newsletters, email templates, Pendo guides, Zendesk Knowledge Base articles, and more.
• Leverage proprietary AI‑driven workflow tools to accelerate content creation, maintain consistency, and scale production across multiple channels.
• Ensure all messaging aligns with brighthush’s communication strategy, brand voice, and compliance/legal review protocols.
• Iterate on assets based on feedback from field teams and customers, driving continuous improvement.

3. Operations & Practice Recruitment

• Act as the gatekeeper for early‑phase product testing, selecting practices that best represent our target market.
• Define practice selection criteria, manage recruitment, eligibility, and onboarding for beta testing.
• Coordinate qualitative feedback loops during beta, capturing insights that de‑risk releases before General Availability.
• Build strong relationships with practice leaders, fostering trust and collaboration throughout the testing cycle.

4. Project Tracking & Channel Socialization

• Maintain and optimize project tracking structures (e.g., Monday.com, Asana) to ensure transparency and accountability.
• Schedule, package, and socialize release communications across established field and practice channels such as newsletters, webinars, and in‑app notifications.
• Educate customers on how to leverage new product features to improve value‑based care performance.
• Measure engagement metrics and adjust communication strategies to maximize adoption.

Essential Qualifications

• Bachelor’s degree in Business, Healthcare Administration, or a related field.
• 5+ years of experience in customer success, client solutions, professional services, or product operations within the healthcare technology space.
• Deep familiarity with primary care workflows, value‑based care contracts, and the broader healthcare ecosystem.
• Proven ability to independently scope, map, and navigate complex or ambiguous projects, applying broad expertise to make the unknown known.
• Highly consultative skillset with a strong sense of curiosity; initiative to tackle ambiguous challenges and “make the unknown known.”
• Willingness to learn and actively utilize AI tooling as a core part of daily work to automate and scale workflows, including content development.
• Exceptional attention to detail and the ability to lead tasks with minimal guidance.

Preferred Qualifications & Skills

• 5+ years of relevant experience in a similar role.
• Experience with AI prompt engineering or workflow automation.
• Proficiency with project and platform tools such as Monday.com, Pendo, Salesforce, or Zendesk.
• Strong presentation skills, capable of concisely explaining complex technical and operational concepts to senior‑level audiences.
• Demonstrated ability to lead by influence in a matrixed environment, driving project execution across disparate stakeholder groups.
• Experience in a remote‑first organization, comfortable managing cross‑time‑zone teams.

Skills & Competencies for Success

• Strategic Thinking – Ability to see the big picture while managing granular details.
• Communication Excellence – Clear, persuasive writing and speaking skills for diverse audiences.
• Project Management – Mastery of tools, timelines, and stakeholder coordination.
• Data‑Driven Decision Making – Use metrics to guide strategy and measure impact.
• Adaptability – Thrive in ambiguous, fast‑moving environments.
• Collaboration – Build strong relationships across product, legal, sales, and field teams.
• Customer‑Centric Mindset – Deep empathy for the needs of independent primary care practices.

Career Growth & Learning Opportunities

At brighthush, your career trajectory is as dynamic as the healthcare landscape. As a Senior Customer Engagement Manager, you will:

• Lead cross‑functional initiatives that shape the future of primary care technology.
• Mentor junior team members and share best practices across the organization.
• Participate in strategic planning sessions with executive leadership.
• Access continuous learning resources, including AI training, product certifications, and industry conferences.
• Advance into senior leadership roles such as Director of Product Marketing, VP of Customer Success, or Chief Product Officer.

Work Environment & Culture at brighthush

• Remote‑First – Work from anywhere in the U.S., with flexible schedules that respect your personal commitments.
• Inclusive & Collaborative – A culture that celebrates diverse perspectives and encourages open dialogue.
• Innovation‑Driven – Constantly experiment with AI, data analytics, and new product features to stay ahead of the curve.
• Community‑Focused – Engage in volunteer days, community outreach, and health‑education initiatives.
• Transparent Leadership – Regular town halls, Q&A sessions, and open feedback loops with senior executives.

Compensation & Benefits

While specific figures vary by experience and location, brighthush offers a competitive total‑reward package that includes:

• Base salary commensurate with market rates for senior product and customer engagement roles.
• Performance‑based bonuses tied to product adoption, customer satisfaction, and revenue impact.
• Equity options that align your success with the company’s growth.
• Comprehensive health, dental, and vision insurance with up to 80% coverage for employees, dependents, and domestic partners.
• Generous paid time off (21 days PTO in the first year, plus paid holidays and volunteer days).
• 12 weeks paid parental leave for all new parents.
• 6 weeks paid sabbatical after six years of service.
• 401(k) plan with up to 4% employer match.
• Professional development stipend and access to industry conferences.
• Well‑being resources, including mental health support and wellness programs.

How to Apply

If you are passionate about transforming primary care, thrive in a fast‑paced environment, and want to make a tangible impact on patient outcomes, we want to hear from you. Submit your resume and a brief cover letter outlining why you’re the ideal fit for this role.

Join brighthush and Shape the Future of Primary Care

At brighthush, you will be part of a mission‑driven team that is redefining how primary care practices operate in a value‑based world. Your work will directly influence the health of thousands of patients and the success of independent practices across the country. If you’re ready to bring your expertise, curiosity, and leadership to a company that values innovation, collaboration, and impact, apply today and help us build a healthier future.

We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to age, race, color, national origin, gender, sexual orientation, disability, or any other protected characteristic.

Ready to make a difference? .