Senior Customer & Field Marketing Lead – US Remote – Championing Customer Success, Expansion, and Event Excellence in Healthcare IT Solutions

About brighthush

brighthush is a trailblazer in the health‑IT landscape, delivering cutting‑edge clinical communication and physician scheduling solutions that empower hospitals, medical practices, and health systems to streamline workflows, reduce provider burnout, and accelerate patient care. Since our founding in 1997, we have grown to a vibrant community of over 400 professionals, serving more than 30,000 customers worldwide and generating in excess of $100 million in annual revenue.

Our mission is simple yet powerful: to accelerate speed to care by optimizing provider schedules and routing communications—messages, pages, calls, and alerts—to the right place at the right time in any care setting. By enabling real‑time information sharing, building smarter schedules, and automating critical clinical workflows, we help our customers elevate patient outcomes while improving clinician well‑being.

Industry leaders consistently validate our approach. In 2026, brighthush was named the highest in execution and furthest in vision in the Clinical Communication and Collaboration Quadrant, and we earned two awards that same year—one for physician scheduling and another for ambulatory clinical communications. Over the past nine years, we have accumulated 11 awards, a testament to our relentless focus on innovation and customer value.

At brighthush, you’ll join a collaborative team of seasoned professionals who are passionate about delighting customers every day. Whether you’re spearheading AI integration in our solutions, brainstorming novel workflows with clients, or driving the business forward from any functional area, your impact will be felt across the organization.

The Opportunity

As our Senior Customer & Field Marketing Lead, you will own the dual mandate of nurturing our existing customer base and cultivating the environments where buyers gather. In partnership with Customer Success and Sales, you will design and execute customer marketing programs, field events, and advocacy initiatives that drive expansion, retention, and brand credibility.

You will also be the steward of our proof engine—references, case studies, and advocacy—that fuels deal success and positions brighthush as a trusted partner in the market.

Key Responsibilities

Customer Marketing & Expansion

• Develop and execute targeted campaigns that nurture current customers, identify upsell opportunities, and support the expansion pipeline in collaboration with Customer Success.
• Segment customers by value, industry, and usage patterns to deliver personalized content that resonates.
• Leverage data science and AI tools to predict churn risk and recommend proactive engagement tactics.

Sales Enablement

• Create custom sales decks, battlecards, and collateral for enterprise engagements.
• Onboard new reps to the latest assets and ensure all materials reflect the latest product positioning.
• Maintain a central repository of sales enablement tools and track adoption metrics.

Field & Event Execution

• Plan, coordinate, and execute events scoped by segment owners—including booth presence, on‑site meetings, and post‑event follow‑up.
• Measure ROI and align event outcomes with sales and CS objectives.
• Collaborate with marketing, product, and sales to ensure event messaging is consistent and compelling.

Proof & Advocacy Program

• Own the reference and advocacy strategy; recruit and manage advocates.
• Transform outcomes into compelling proof assets—case studies, videos, and testimonials.
• Collaborate with Content and Product Marketing to capture and analyze outcome data.

Field Enablement Materials

• Create and maintain field‑ready assets that align with core positioning.
• Ensure consistency across all touchpoints, from digital to physical collateral.

Cross‑Functional Collaboration

• Partner closely with Product, Customer Success, Sales, and Product Marketing to align messaging, data, and execution plans.
• Facilitate regular alignment meetings and knowledge sharing sessions.

Performance Measurement

• Track and report on KPIs such as expansion pipeline influence, net revenue retention contribution, event ROI, proof production, and field‑influenced pipeline.
• Use analytics platforms to derive insights and iterate on programs.

Essential Qualifications

• Minimum 4 years of experience in customer marketing, field marketing, or B2B SaaS events, with a preference for healthcare IT.
• Proven ability to build and scale programs that run events and customer motions simultaneously without compromising quality.
• Strong partnership skills—comfortable working closely with Customer Success and Sales teams.
• Track record of developing and executing reference and advocacy programs.
• AI‑first mindset: experience leveraging AI to scale field and customer content.
• Willingness to travel up to 25 % of the time.

Preferred Qualifications

• Experience building a customer advocacy or reference program from scratch.
• Experience supporting due diligence with customer proof points.
• Background in healthcare IT product marketing.
• Data‑driven mindset with proficiency in marketing analytics platforms.

Skills & Competencies

• Strategic Thinking: Ability to translate business goals into actionable marketing strategies.
• Project Management: Proven track record of managing multiple initiatives with tight deadlines.
• Communication: Exceptional written and verbal communication skills; able to craft compelling narratives for diverse audiences.
• Analytical Acumen: Strong analytical skills to measure ROI, interpret data, and iterate on programs.
• Collaboration: Comfortable working cross‑functionally in a fast‑paced, remote environment.
• Adaptability: Thrive in a dynamic environment where priorities shift quickly.

Career Growth & Learning Opportunities

At brighthush, we believe in nurturing talent and providing clear pathways for advancement. As Senior Customer & Field Marketing Lead, you will:

• Lead high‑impact initiatives that directly influence revenue growth.
• Collaborate with senior leaders across product, sales, and customer success, gaining exposure to all facets of the business.
• Participate in leadership development programs and mentorship opportunities.
• Take ownership of cross‑functional projects that broaden your skill set and visibility.
• Advance to Director or VP roles in Customer Marketing, Field Marketing, or Product Marketing as you demonstrate impact and leadership.

Work Environment & Culture

brighthush is a remote‑first organization that values flexibility, transparency, and continuous learning. Our culture is built on:

• Innovation: We encourage experimentation and reward creative solutions.
• Collaboration: Teams work together across functions to deliver customer value.
• Growth Mindset: We invest in professional development and provide resources for skill enhancement.
• Diversity & Inclusion: We celebrate diverse perspectives and foster an inclusive workplace.
• Work‑Life Balance: Flexible schedules and generous paid time off help you recharge.

Compensation & Benefits

We offer a competitive salary range of $75,000–$85,000 USD per year, commensurate with experience and performance. In addition to base pay, you will receive:

• Health, Dental, Vision, Life, and Disability insurance starting on day one.
• 401(k) plan with company match and immediate vesting.
• 17 company holidays, 2 floating holidays, and a flexible paid time off policy.
• Remote‑first work environment with the freedom to work from anywhere in the U.S.
• Professional development budget for conferences, courses, and certifications.
• Employee referral program and quarterly team events (virtual and in‑person).

Why Join brighthush?

brighthush is at the forefront of transforming healthcare communication and collaboration. By joining our team, you will:

• Work with a mission‑driven group of experts who are passionate about improving patient care.
• Have a direct impact on the success of our customers and the growth of the company.
• Be part of a culture that values growth, transparency, and innovation.
• Enjoy a flexible, remote work environment that supports your personal and professional life.
• Benefit from a comprehensive compensation package and a focus on employee well‑being.

Ready to take the next step in your career and help shape the future of healthcare IT? Apply today and become a key driver of customer success and field marketing excellence at brighthush.