Senior Customer Insights Manager – Category Strategy & AI‑Driven Merchandising at brighthush

About brighthush

brighthush is a global leader in health and wellness, dedicated to creating a world where every individual has access to personalized, compassionate, and convenient care. With a portfolio that spans pharmacy, retail, and digital health solutions, we are redefining the way people experience health by blending cutting‑edge technology, data‑driven insights, and a relentless focus on customer satisfaction. Our mission is simple: simplify health care one person, one family, and one community at a time.

Why Join brighthush?

At brighthush, you’ll work alongside passionate colleagues who care deeply about improving lives, innovate with purpose, and hold themselves accountable to the highest standards of safety and quality. We foster a culture of collaboration, continuous learning, and empowerment, where every voice is heard and every idea has the potential to shape the future of health. If you’re ready to make a tangible impact on millions of customers while advancing your career in a dynamic, forward‑thinking environment, brighthush is the place for you.

Position Overview

The Senior Customer Insights Manager will serve as the primary insights partner to the Merchandising team, driving data‑enabled decision making across category and subcategory levels. This role is pivotal in transforming existing research assets into actionable intelligence that fuels strategic merchandising, pricing, and assortment decisions. By leveraging advanced analytics, AI tools, and a deep understanding of consumer behavior, you will help brighthush stay ahead of market trends and deliver superior value to our customers.

Key Responsibilities

• Insight Synthesis & Enablement: Mine, analyze, and synthesize insights from leading research platforms such as Simile, Mintel, and Kantar, turning raw data into clear, decision‑ready narratives.
• Agent Bank Development: Create and maintain category‑specific agent banks within Simile, including category and subcategory buyers, brighthush store brand buyers, and competitive private‑label buyers.
• Competitive Benchmarking: Consistently evaluate brighthush store brands against competitors, providing scalable insights that inform assortment, pricing, and promotional strategies.
• Strategic Storytelling: Translate complex data into compelling stories that resonate with stakeholders across merchandising, marketing, finance, and executive leadership.
• Cross‑Functional Collaboration: Partner with merchandising, marketing, product, and analytics teams to align insights with business objectives and product roadmaps.
• Vendor Management: Oversee relationships with external research vendors, ensuring high‑quality data collection, timely delivery, and cost‑effective solutions.
• Program Leadership: Own end‑to‑end insight projects, from scoping and design to execution and reporting, while managing timelines, budgets, and stakeholder expectations.
• Continuous Improvement: Identify gaps in current research assets, recommend new data sources, and implement AI‑driven tools to enhance insight generation.

Essential Qualifications

• Minimum 7 years of experience in consumer research, category strategy, or a related field, with a proven track record of delivering actionable insights that drive business outcomes.
• Expertise in both qualitative and quantitative research methodologies, including survey design, focus groups, ethnography, and data mining.
• Strong analytical skills, with proficiency in statistical analysis, data visualization, and advanced Excel functions.
• Strategic mindset capable of connecting disparate data sources to uncover overarching themes and trends.
• Exceptional communication and storytelling abilities, able to present complex findings in a concise, persuasive manner to both technical and non‑technical audiences.
• Demonstrated experience managing research vendors and internal research teams, ensuring high‑quality deliverables on time and within budget.
• Proficiency in PowerPoint, Word, and Excel; familiarity with data visualization tools such as Tableau or Power BI is a plus.
• Ability to work independently, prioritize multiple projects, and thrive in a fast‑paced, collaborative environment.
• Occasional travel may be required to meet with vendors, partners, or cross‑functional teams.

Preferred Qualifications

• Background in Consumer Packaged Goods (CPG) or retail, with a deep understanding of category dynamics and merchandising best practices.
• Experience in a complex, matrixed organization, collaborating with multiple stakeholder groups across the business.
• Knowledge of AI and machine learning applications in consumer insights, such as natural language processing for sentiment analysis.
• Prior experience building and maintaining agent banks or similar data repositories.

Skills & Competencies

• Data‑Driven Decision Making
• Strategic Thinking & Planning
• Advanced Analytical & Statistical Skills
• Storytelling & Presentation Excellence
• Project & Program Management
• Vendor & Stakeholder Relationship Management
• Adaptability & Continuous Learning
• Team Collaboration & Influence

Career Growth & Learning Opportunities

At brighthush, we believe in investing in our people. As a Senior Customer Insights Manager, you will have access to:

• Leadership development programs that sharpen your strategic and operational capabilities.
• Cross‑functional projects that expose you to merchandising, marketing, finance, and technology teams.
• Mentorship from senior leaders who are passionate about data‑driven innovation.
• Opportunities to lead high‑impact initiatives, such as AI‑powered insight platforms or global research programs.
• Access to industry conferences, workshops, and certifications to keep you at the forefront of consumer research trends.

Work Environment & Culture

brighthush is built on a foundation of inclusion, collaboration, and purpose. Our culture encourages:

• Open dialogue and transparent communication across all levels.
• A commitment to work‑life balance, with flexible work arrangements and generous paid time off.
• Community engagement initiatives, including volunteer days and health‑education outreach.
• A focus on sustainability, ensuring that our operations and products contribute positively to the planet.

Compensation & Benefits

We offer a competitive total rewards package that reflects your expertise and the value you bring to brighthush. The base salary range for this role is approximately $82,940 to $182,549 annually, depending on experience, education, and geographic location. In addition to base pay, you may be eligible for:

• Performance‑based bonuses and incentive programs.
• Equity awards that align your success with the company’s long‑term growth.
• Comprehensive health, dental, and vision coverage for you and your family.
• Retirement savings plans with company matching.
• Wellness programs, including gym memberships, mental health resources, and health coaching.
• Paid time off, holidays, and flexible scheduling options.
• Professional development budget for courses, certifications, and conferences.

How to Apply

If you are ready to lead the next wave of data‑driven merchandising at brighthush, we encourage you to apply today. Join a team that values curiosity, innovation, and a shared commitment to improving health outcomes for millions of customers worldwide.