Senior Customer Lifecycle Strategist & Automation Lead – Championing Data‑Driven Retention, Loyalty, and Revenue Growth for Natural Bone Health Innovation at brighthush

About brighthush

brighthush is a trailblazer in the natural bone health sector, redefining how people protect and strengthen their bones with a clinically‑backed, algae‑derived supplement that delivers proven calcium and vitamin D. Our mission is simple yet powerful: to end the fear of bone loss for millions of people worldwide. Every product we offer is crafted with the highest quality ingredients, backed by rigorous science, and delivered through a customer‑centric approach that places wellness at the heart of everything we do. We blend cutting‑edge research, sustainable sourcing, and a data‑driven marketing engine to keep customers informed, motivated, and loyal. By focusing on the science of bone health and the art of customer experience, we are creating a movement that empowers people to live stronger, healthier lives.

Why the Natural Bone Health Landscape Matters

In a world where chronic health conditions are on the rise, bone health has become a critical component of overall wellness. Traditional supplements often fall short in delivering bioavailable nutrients and engaging consumers in long‑term adherence. brighthush bridges that gap by combining cutting‑edge research, sustainable sourcing, and a data‑driven marketing engine that keeps customers informed, motivated, and loyal. Our algae‑derived formula is not only more bioavailable but also aligns with the growing consumer demand for clean, plant‑based, and ethically sourced products. As the market for bone health supplements expands, the need for personalized, science‑backed communication strategies has never been greater. This is where you come in – as the architect of our lifecycle marketing engine, you will help shape the future of bone health and customer experience.

Why brighthush Is the Place to Grow Your Career

At brighthush, great work is built on purpose, collaboration, and continuous learning. We’re a company that cares deeply about the health of our customers and the impact we have on their lives. Here’s what makes us unique:

• Mission‑Driven Culture: Every product, every marketing initiative, and every customer interaction is guided by our core purpose: to help people live stronger, healthier lives.
• Innovation at Scale: We invest heavily in research, technology, and talent to stay ahead of industry trends and deliver cutting‑edge solutions.
• Inclusive & Collaborative Environment: Our teams work cross‑functionally, share knowledge freely, and celebrate each other’s successes.
• Growth & Development: We provide ample opportunities for professional growth, from leadership roles to specialized skill development.
• Global Reach, Local Impact: While we serve customers across Canada and the United States, our team is rooted in a vibrant, dog‑friendly neighborhood that encourages community engagement and work‑life balance.

Position Overview

As the Senior Customer Lifecycle Strategist & Automation Lead, you will be the architect and steward of brighthush’s lifecycle marketing engine. You will own the end‑to‑end execution of email, SMS, push notifications, and other owned channels, ensuring every touchpoint feels personal, timely, and impactful. Your work will directly influence customer lifetime value, reduce churn, and drive repeat purchases, positioning you as a key driver of our revenue engine. In addition to tactical execution, you will shape strategy, mentor a high‑performing team, and collaborate with product, sales, and customer success to align messaging and campaigns across the entire customer journey.

What You’ll Do

• Lead, coach, and develop a high‑performing marketing team that thrives on creativity and data.
• Design, build, and optimize automated customer journeys across multiple channels, from acquisition to advocacy.
• Leverage data and insights to create dynamic segmentation and personalization strategies that resonate with diverse customer segments.
• Collaborate with product, sales, and customer success teams to align messaging and campaigns, ensuring a unified brand voice.
• Drive continuous improvement through rigorous testing, analytics, and performance monitoring.
• Champion best practices in email design, copywriting, and channel compliance, setting industry standards within the organization.
• Advise senior leadership on emerging trends, platform capabilities, and strategic opportunities in lifecycle marketing.
• Represent brighthush at industry events, webinars, and conferences to showcase our customer‑centric approach.

Key Responsibilities

Strategic Leadership & Team Management

• Set a high bar for quality and creativity, guiding day‑to‑day work and fostering a culture of excellence.
• Mentor team members, providing constructive feedback, career development plans, and growth opportunities.
• Collaborate with cross‑functional stakeholders to align lifecycle initiatives with broader business objectives.
• Establish clear performance metrics and hold the team accountable for achieving them.
• Facilitate regular knowledge‑sharing sessions, workshops, and brainstorming meetings to keep the team agile and innovative.
• Encourage experimentation and a data‑driven mindset, rewarding insights that drive measurable impact.

Lifecycle Campaign Development

• Create and manage automated journeys that guide customers from acquisition to advocacy.
• Develop re‑engagement, win‑back, and upsell campaigns that increase reorder rates and customer lifetime value.
• Ensure all campaigns adhere to brand guidelines, regulatory compliance, and best‑practice standards.
• Work closely with creative and copy teams to produce compelling, on‑brand content.
• Integrate cross‑channel insights to build cohesive, omnichannel experiences that feel seamless to the customer.
• Leverage predictive analytics to anticipate customer needs and trigger proactive outreach.

Personalization & Segmentation

• Build comprehensive segmentation models based on purchase history, engagement, demographics, and behavioral signals.
• Implement dynamic content and personalized messaging across email, SMS, push, and other owned channels.
• Use data science and analytics to refine segmentation and improve targeting accuracy.
• Continuously test and iterate on personalization strategies to maximize ROI.
• Develop predictive models that anticipate customer needs and trigger proactive outreach.

Platform Management & Optimization

• Lead the configuration, maintenance, and optimization of our marketing automation platform.
• Drive continuous improvement through A/B testing, multivariate testing, and performance analysis.
• Collaborate with the technical team to ensure seamless integration with the CRM and other data sources.
• Stay up‑to‑date with platform updates, new features, and industry best practices.
• Document platform workflows, SOPs, and troubleshooting guides for internal use.
• Advise on platform roadmap and feature requests that align with business goals.

Analytics & Reporting

• Track key performance indicators such as open rates, click‑through rates, conversion rates, churn, and revenue per customer.
• Translate data into actionable insights and present findings to senior leadership.
• Develop dashboards and reporting tools that provide real‑time visibility into campaign performance.
• Use insights to inform strategic decisions and optimize future campaigns.
• Conduct post‑campaign reviews to capture lessons learned and best practices.
• Maintain a culture of data transparency and continuous learning.

Essential Qualifications

• 3+ years of experience in email and database marketing or a related function.
• 3+ years of hands‑on experience with marketing automation platforms.
• Proven track record of designing, launching, and optimizing automated customer journeys across multiple touchpoints.
• Experience leading, coaching, or managing a small marketing team.
• Strong analytical mindset with the ability to measure program effectiveness and communicate actionable insights.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Familiarity with CRM systems and direct‑response marketing principles.
• Experience in the health or supplement industry is a plus.
• Proficiency in using data visualization tools such as Tableau, Power BI, or similar.
• Comfortable working in a fast‑paced, agile environment with shifting priorities.

Preferred Qualifications

• Certification in marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud, Braze).
• Experience with loyalty programs, subscription models, and reward flows.
• Knowledge of GDPR, CAN‑SPAM, and other email compliance regulations.
• Background in copywriting, design, or UX writing.
• Experience with A/B testing frameworks and multivariate testing tools.
• Understanding of predictive modeling and machine learning concepts.

Skills & Competencies

• Strategic thinking and execution across multi‑channel marketing.
• Deep understanding of consumer behavior, segmentation, and personalization.
• Strong project management skills and the ability to juggle multiple initiatives simultaneously.
• Excellent problem‑solving abilities and a data‑driven decision‑making approach.
• Collaborative mindset with the ability to influence stakeholders at all levels.
• Adaptability and a passion for continuous learning.
• Strong leadership presence and the ability to inspire a high‑performing team.
• Excellent communication skills, both written and verbal, with the ability to translate complex data into actionable insights.

Career Growth & Development

At brighthush, your career path is designed to evolve with your ambitions. Starting as a senior lifecycle strategist, you’ll have the opportunity to:

• Expand into broader leadership roles across Loyalty, Retention, and Customer Engagement.
• Lead cross‑functional initiatives that shape the future of our brand and product strategy.
• Take ownership of new channels, such as voice assistants, AR/VR experiences, or emerging digital platforms.
• Participate in executive‑level strategy sessions and contribute to company‑wide decision‑making.
• Access industry conferences, workshops, and training programs to sharpen your expertise.
• Earn advanced certifications in marketing automation, data analytics, and customer experience design.
• Mentor junior marketers and build a legacy of excellence within the organization.

Work Environment & Culture

brighthush fosters a culture that values humility, hunger for knowledge, and people‑smartness. We believe that the best results come from a team that supports one another, embraces curiosity, and stays grounded in our mission. Our office is located in a vibrant, dog‑friendly neighborhood just a block from the transit hub, and we offer:

• Flexible work arrangements, including remote options across Canada.
• Casual dress code and a relaxed, collaborative atmosphere.
• Weekly in‑office team lunches and monthly social events.
• Flexible statutory holidays with the option to bank days for future use.
• Comprehensive healthcare coverage and wellness programs.
• Professional development budget for conferences, courses, and certifications.
• Employee wellness stipend and access to on‑site fitness facilities.
• Annual team‑building retreats and off‑site events.
• Opportunities to volunteer and give back to the community through our corporate social responsibility initiatives.

Compensation & Benefits

We offer a competitive base salary commensurate with experience, complemented by a performance‑based bonus structure that rewards impact on customer lifetime value and revenue growth. In addition, you will enjoy a comprehensive benefits package that includes health, dental, and vision coverage, a flexible spending account, a 401(k) plan with company match, generous paid time off, and a range of wellness perks such as gym memberships, mental health resources, and a wellness stipend. Our commitment to your professional growth is reflected in a dedicated budget for certifications, conferences, and continuing education.

How to Apply

If you are passionate about transforming customer experiences, driving data‑driven retention, and leading a high‑impact marketing team, we want to hear from you. Please submit your resume, a cover letter outlining your relevant experience, and a portfolio of lifecycle campaigns you have built or managed. We look forward to exploring how you can help brighthush continue to empower people to live stronger, healthier lives.