Senior Customer Marketing Manager – Brand Strategy & Customer Engagement at brighthush

About brighthush

brighthush is a forward‑thinking, customer‑centric organization that thrives on innovation and data‑driven insights. With a global footprint and a reputation for delivering exceptional value, we empower our clients to transform their businesses through cutting‑edge solutions and unparalleled service. At brighthush, we believe that marketing is not just about promotion—it’s about building lasting relationships, understanding customer journeys, and creating experiences that resonate across every touchpoint.

Why Join brighthush?

When you become part of the brighthush family, you’ll experience a culture that celebrates curiosity, collaboration, and continuous growth. We invest heavily in professional development, provide access to industry conferences, and encourage cross‑functional projects that let you broaden your skill set. Our flexible work environment, inclusive policies, and commitment to work‑life balance make brighthush a place where talent can thrive and innovation can flourish.

Key Responsibilities

• Strategic Campaign Leadership: Design, execute, and optimize end‑to‑end customer marketing campaigns that drive acquisition, activation, and retention. Leverage data analytics to refine targeting, messaging, and creative assets.
• Customer Journey Mapping: Collaborate with product, sales, and customer success teams to map out the entire customer lifecycle. Identify pain points and opportunities to enhance engagement at each stage.
• Content & Messaging Development: Lead the creation of compelling, brand‑consistent content—including email sequences, landing pages, case studies, and social media assets—tailored to diverse customer segments.
• Performance Analysis & Reporting: Build dashboards and KPI frameworks to track campaign performance. Translate insights into actionable recommendations for continuous improvement.
• Cross‑Functional Collaboration: Partner with data science, product marketing, and sales enablement to align messaging, ensure data integrity, and support go‑to‑market initiatives.
• Budget Management: Allocate and monitor marketing budgets across channels, ensuring optimal ROI and adherence to financial targets.
• Thought Leadership & Community Building: Represent brighthush at industry events, webinars, and podcasts. Cultivate a vibrant community of customers and advocates.
• Innovation & Experimentation: Pilot emerging marketing technologies (e.g., AI‑driven personalization, interactive content) to stay ahead of market trends.

Essential Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred).
• Minimum of 5 years’ experience in customer marketing, demand generation, or a similar role.
• Proven track record of launching successful multi‑channel campaigns that deliver measurable business outcomes.
• Strong analytical mindset with proficiency in marketing analytics platforms (e.g., Google Analytics, HubSpot, Marketo, Tableau).
• Excellent written and verbal communication skills, capable of crafting persuasive copy and delivering impactful presentations.
• Experience managing budgets and negotiating with vendors or agencies.
• Familiarity with CRM systems (e.g., Salesforce) and marketing automation tools.
• Ability to thrive in a fast‑paced, collaborative environment.

Preferred Qualifications

• Experience in the SaaS or technology sector, especially with B2B customer marketing.
• Knowledge of account‑based marketing (ABM) strategies and execution.
• Hands‑on experience with data‑driven personalization and AI‑powered marketing solutions.
• Background in customer success or account management, providing a holistic view of the customer journey.
• Fluency in additional languages (e.g., Spanish, French, Mandarin) is a plus.

Core Skills & Competencies

• Strategic Thinking: Ability to translate business objectives into actionable marketing strategies.
• Data Literacy: Comfortable working with large datasets, deriving insights, and making data‑backed decisions.
• Creative Storytelling: Craft narratives that resonate with diverse audiences and reinforce brand values.
• Project Management: Lead multiple initiatives simultaneously, ensuring on‑time delivery and budget compliance.
• Collaboration & Influence: Build strong relationships across departments and influence stakeholders at all levels.
• Adaptability: Quickly pivot strategies in response to market shifts, new technologies, or customer feedback.
• Customer‑Obsessed Mindset: Deep empathy for customer needs and a relentless drive to improve their experience.

Career Growth & Learning Opportunities

At brighthush, your career path is designed to evolve with your ambitions. As a Senior Customer Marketing Manager, you’ll have the chance to:

• Progress to a Director of Customer Marketing or VP of Marketing role.
• Lead cross‑functional teams and mentor junior marketers.
• Take ownership of global marketing initiatives and influence the company’s strategic direction.
• Participate in leadership development programs, executive coaching, and industry certifications.
• Attend international conferences, workshops, and webinars to stay ahead of emerging trends.

Work Environment & Culture

brighthush fosters a culture of transparency, innovation, and mutual respect. Our teams collaborate across time zones, leveraging digital collaboration tools to maintain a seamless workflow. We celebrate diversity, encourage open dialogue, and reward creative problem‑solving. Whether you’re working from our modern headquarters or remotely, you’ll find a supportive community that values your contributions and promotes personal well‑being.

Compensation, Perks & Benefits

While specific figures vary by role and location, brighthush offers a competitive total rewards package that includes:

• Base salary commensurate with experience and market benchmarks.
• Performance‑based bonuses and equity options, aligning your success with the company’s growth.
• Comprehensive health, dental, and vision insurance plans.
• Flexible work arrangements, including remote work options and flexible hours.
• Generous paid time off, parental leave, and wellness programs.
• Professional development budget for courses, certifications, and conferences.
• Employee stock purchase plan and annual company retreats.

How to Apply

Ready to elevate your career and make a tangible impact at brighthush? Submit your resume, cover letter, and portfolio (if applicable) through our careers portal. We’re excited to learn how your expertise can help us shape the future of customer marketing and drive lasting value for our clients.

Join brighthush Today – Where Innovation Meets Customer Success

At brighthush, we’re not just building products; we’re crafting experiences that empower customers to achieve their goals. If you’re a strategic thinker, data‑driven marketer, and passionate storyteller, we invite you to bring your unique perspective to our dynamic team. Together, we’ll push boundaries, break new ground, and create a brighter future for our customers and our organization.