Senior Customer Marketing Manager – Data‑Driven Customer Success Strategist & ROI Champion, Driving Community Growth for a Leading Cloud‑Based Financial Performance Platform at brighthush

Welcome to brighthush – Where Data Meets Impact

At brighthush, we’re redefining how enterprises harness financial data. Our cloud‑based platform unifies planning, budgeting, consolidation, reporting, and analytics into a single, intuitive ecosystem that empowers leaders to make smarter, faster decisions. We’re not just a technology company; we’re a partner in our customers’ success, turning raw numbers into strategic advantage.

Our North American team works entirely remotely, giving us the freedom to attract top talent from coast to coast while fostering a culture of autonomy, creativity, and continuous learning. We thrive on collaboration, transparency, and a shared commitment to delivering measurable results for our customers.

Our Mission & Vision

Financial performance should be transparent, agile, and data‑driven. Our mission is to give every organization the tools to turn financial data into strategic advantage. By combining cutting‑edge technology with a relentless focus on customer success, we envision a world where every business can forecast, plan, and execute with confidence.

What We Value

• Customer Obsession – Every decision is anchored in the needs and success of our clients.
• Innovation & Experimentation – We encourage bold ideas, rapid prototyping, and learning from failure.
• Data‑Driven Insight – Decisions are informed by rigorous analytics and clear metrics.
• Collaboration & Transparency – Open communication and shared ownership drive our success.
• Diversity & Inclusion – A diverse team fuels creativity and ensures we serve a global customer base.

Position Overview

As the Senior Customer Marketing Manager, you will be the architect of our customer‑centric marketing engine. Your role spans strategy, execution, and measurement, ensuring that every touchpoint amplifies value for our clients and drives business growth. You will collaborate closely with Sales, Product, Success, and Content teams to create a seamless, engaging experience that turns customers into advocates and advocates into revenue drivers.

Your Impact

In this role, you will shape the narrative that connects brighthush’s technology to real‑world business outcomes. You will build programs that nurture engagement, deepen loyalty, and unlock upsell opportunities, all while maintaining a laser focus on ROI. Your insights will inform product development, go‑to‑market strategy, and the overall customer journey, ensuring that every interaction feels personalized, timely, and valuable.

Key Responsibilities

• Customer Program Leadership – Design, launch, and manage end‑to‑end customer marketing initiatives that nurture engagement, retention, and upsell opportunities. This includes quarterly customer newsletters, product adoption campaigns, loyalty programs, and win‑back initiatives.
• Reference Program Development – Identify and cultivate high‑profile customer advocates, orchestrate case study creation, and coordinate testimonial campaigns that showcase real‑world success stories. Partner with Customer Success to surface compelling narratives and secure executive sponsorship.
• ROI Measurement & Optimization – Track program performance using analytics dashboards, calculate ROI, and iterate on tactics to maximize impact and cost efficiency. Own the metrics that define success for the customer marketing function.
• Cross‑Functional Collaboration – Partner with Sales, Product, Success, and Content teams to align messaging, coordinate launch events, and ensure a seamless customer journey. Your influence will shape the voice of brighthush across all customer touchpoints.
• Content Creation & Distribution – Produce compelling marketing collateral—whitepapers, webinars, newsletters, and social media assets—that resonate with diverse customer segments. Manage the editorial calendar and content approval workflow.
• Event & Community Management – Plan and execute virtual and in‑person events, including user conferences, training sessions, and round‑table discussions that foster community and knowledge sharing. Serve as the face of brighthush at industry events.
• Data‑Driven Insights – Leverage our proprietary marketing automation platform, CRM system, and analytics suite to segment audiences, personalize outreach, and report on key metrics to senior leadership. Your insights will inform product roadmap and go‑to‑market strategy.
• Continuous Improvement – Stay abreast of industry trends, emerging technologies, and best practices in customer marketing to keep brighthush at the forefront of the market. Champion new tools and processes that elevate our marketing capabilities.

Day‑to‑Day Activities

• Kick off weekly alignment meetings with Sales, Product, and Success to review upcoming campaigns and product releases.
• Analyze campaign performance data, prepare concise dashboards, and present insights to leadership.
• Draft and edit high‑impact content, ensuring brand consistency and messaging clarity.
• Coordinate logistics for virtual events, including speaker scheduling, attendee outreach, and post‑event follow‑up.
• Mentor junior marketers, providing guidance on project execution and professional growth.
• Research industry trends and competitor activities to inform strategic recommendations.
• Collaborate with the analytics team to refine attribution models and improve ROI calculations.
• Maintain the editorial calendar, ensuring timely delivery of all marketing assets.

Success Metrics

• Customer engagement scores (open rates, click‑through rates, event attendance).
• Retention and upsell lift attributable to marketing initiatives.
• ROI of customer marketing programs, calculated as incremental revenue divided by program spend.
• Number and quality of customer reference stories secured.
• Growth in community participation and event attendance.
• Feedback from internal stakeholders on collaboration and communication effectiveness.

Essential Qualifications

• 2–4 years of progressive experience in marketing, sales, or customer success roles within a SaaS or technology environment.
• Proven track record of designing and executing customer marketing programs that drive measurable results.
• Exceptional written, verbal, and presentation skills—capable of translating complex concepts into clear, engaging narratives.
• Strong organizational and project management abilities, with the knack for juggling multiple initiatives simultaneously.
• Analytical mindset: proficiency in data analysis, reporting, and deriving actionable insights from metrics.
• Excellent interpersonal skills, with the ability to build rapport across all levels of an organization.
• Fluency in English (both written and spoken) is required.

Preferred Qualifications

• Experience in the financial services or enterprise software industry.
• Hands‑on knowledge of marketing automation platforms and CRM systems.
• Background in content marketing, event management, or community building.
• Familiarity with analytics tools such as our proprietary analytics suite.
• Demonstrated ability to work effectively in a fully remote, distributed team.

Skills & Competencies

• Strategic Thinking & Execution
• Customer‑Centric Mindset
• Data Analysis & KPI Tracking
• Project Management & Agile Methodologies
• Creative Storytelling & Content Development
• Stakeholder Management & Influencing
• Adaptability & Continuous Learning

Career Growth & Learning Opportunities

At brighthush, your professional development is a top priority. You will have access to:

• Mentorship programs pairing you with senior leaders across the organization.
• Annual learning budget for courses, certifications, and conferences.
• Cross‑functional projects that broaden your skill set and expose you to new business areas.
• Clear career pathways within Marketing, Product, and Customer Success, with the potential to advance to Director or VP roles.
• Opportunities to lead high‑impact initiatives that shape the future of our platform.

Work Environment & Culture

Our remote, North American team thrives on flexibility, collaboration, and a shared sense of purpose. We celebrate diversity, encourage open dialogue, and reward innovation. Regular virtual town halls, team‑building activities, and informal coffee chats keep us connected and energized. At brighthush, you’ll find a supportive environment where your ideas are valued and your growth is nurtured.

Compensation & Benefits

We offer a competitive salary range of USD 90,000 – 100,000 per year, commensurate with experience. In addition, you’ll enjoy:

• Generous paid time off (PTO) and flexible vacation policies.
• Comprehensive parental leave for new parents.
• Health, dental, and vision insurance plans.
• 401(k) matching program to support your long‑term financial goals.
• Wellness stipend for gym memberships, meditation apps, or other health initiatives.
• Equity options to share in brighthush’s success.
• Regular performance bonuses tied to company and individual metrics.

How to Apply

Ready to take the next step in your career and help shape the future of customer marketing at brighthush? Submit your resume and a cover letter that highlights your relevant experience and why you’re excited about this role. We look forward to exploring how your expertise can drive success for our customers and our organization.

Join brighthush Today

As a Senior Customer Marketing Manager, you’ll be at the intersection of strategy, data, and customer experience—an exciting opportunity to make a tangible impact. If you’re passionate about building programs that elevate customer value, thrive in a fast‑paced environment, and are eager to grow with a leading cloud‑based financial performance platform, we want to hear from you. Apply now and become part of the brighthush story.

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