Senior Customer Marketing Manager – Engagement Strategy & Lifecycle Campaigns for B2B Research & SaaS Solutions

About brighthush

brighthush is a leading research and advisory firm that empowers businesses to navigate complex market landscapes with confidence. With a global footprint and a reputation for delivering actionable insights, we help our clients make data‑driven decisions that accelerate growth and innovation. Our culture is built on curiosity, collaboration, and a relentless focus on customer success. As we continue to expand our portfolio of research, products, and services, we are looking for a dynamic Customer Marketing Manager to elevate member engagement and drive measurable impact across our organization.

Why Join brighthush?

• Impactful Work – Own the end‑to‑end execution of integrated campaigns that directly influence member usage, product adoption, and renewal rates.
• Collaborative Environment – Partner with research analysts, product managers, sales leaders, content creators, designers, and PR specialists to craft cohesive, member‑centric experiences.
• Growth Opportunities – Advance into senior marketing leadership roles, lead cross‑functional initiatives, and shape the future of our engagement strategy.
• Learning & Development – Access to industry conferences, internal knowledge sharing, and a budget for professional certifications.
• Inclusive Culture – We celebrate diversity, champion equity, and foster an environment where every voice is heard.

Key Responsibilities

As the Customer Marketing Manager at brighthush, you will be the catalyst for member engagement across all touchpoints. Your responsibilities will include:

Engagement Strategy & Campaign Planning

• Develop and execute comprehensive marketing strategies that drive research usage, product adoption, and event attendance.
• Plan integrated campaigns for new research releases, product launches, and core offerings across email, webinars, digital channels, and social media.
• Collaborate with product and research teams to ensure a consistent go‑to‑market approach for all new and existing offerings.
• Create and maintain a master communication calendar aligned with PR, social, sales, research, and design initiatives.

Email & Lifecycle Marketing

• Lead the email marketing strategy, including audience segmentation, campaign objectives, send frequency, and optimal timing.
• Build, QA, and schedule member emails, working closely with content marketing to reflect brighthush’s brand voice and tone.
• Optimize deliverability and maintain database hygiene to maximize reach and engagement.
• Run A/B tests and use data-driven insights to continuously improve campaign performance.

Customer Insight & Personalization

• Contribute to the development of customer personas and journey maps that guide members toward relevant research and services.
• Leverage customer intelligence data to identify trends, inform engagement strategies, and recommend new initiatives.

Events & Webinars

• Plan and execute promotional campaigns for webinars and in‑person events across email, web, social, and PR channels.
• Develop campaign briefs and communication plans for each event type, collaborating with sales, research, events, and design teams.
• Drive registrants, leads, and appointments from events, and maintain the events calendar to ensure seamless execution.

Measurement & Reporting

• Track, analyze, and report on campaign and engagement performance, providing clear insights and actionable recommendations.
• Contribute to a KPI framework that benchmarks success and drives continuous improvement across the marketing organization.

Cross‑Functional Collaboration

• Build strong working relationships with research, sales, content, design, events, and other teams to create a seamless member journey.
• Partner with sales enablement to keep the sales team informed of upcoming campaigns and provide them with relevant collateral.

Essential Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 6+ years of experience in performance‑driven B2B marketing, preferably within research, SaaS, or membership‑based organizations.
• Proven track record in customer engagement and lifecycle marketing, with a deep understanding of retention strategies.
• Hands‑on experience with email marketing, audience segmentation, and campaign analytics.
• Proficiency with marketing and sales technology such as Salesforce, Gainsight, Pardot, Marketing Cloud, or similar automation tools.
• Strong project management skills and the ability to run multiple campaigns simultaneously while delivering on time.
• Analytical mindset: ability to interpret data, spot trends, and translate insights into actionable strategies.
• Excellent written and verbal communication skills, including copywriting and proofreading.
• Strong stakeholder management skills and a collaborative approach across departments.
• Customer‑centric, proactive, and adaptable working style, comfortable in a fast‑paced environment.

Preferred Qualifications

• Bilingual proficiency in French, Spanish, or German to support our diverse client base across North America and globally.
• Experience working in a research‑heavy environment with a focus on data‑driven storytelling.
• Knowledge of advanced segmentation techniques and predictive analytics.
• Experience managing external agencies and vendors for creative, media, and technology services.

Skills & Competencies

• Strategic Thinking & Execution
• Data Analysis & Insight Generation
• Campaign Management & Optimization
• Cross‑Functional Leadership
• Content Development & Copywriting
• Technology Proficiency (Salesforce, Pardot, Marketing Cloud, Gainsight, etc.)
• Project Management & Time Management
• Communication & Presentation
• Adaptability & Resilience

Career Growth & Learning Opportunities

At brighthush, we believe in nurturing talent and providing clear pathways for advancement. As a Customer Marketing Manager, you will:

• Progress into senior marketing leadership roles such as Director of Customer Marketing or Chief Marketing Officer.
• Lead cross‑functional initiatives that shape the future of our engagement strategy.
• Participate in industry conferences, webinars, and workshops to stay ahead of emerging trends.
• Access to a learning budget for certifications in marketing automation, data analytics, and leadership development.
• Mentor junior marketers and contribute to a culture of continuous improvement.

Work Environment & Culture

brighthush fosters a collaborative, inclusive, and innovative culture. Our remote‑first approach allows you to work from anywhere in Canada while staying connected through regular virtual huddles, team‑building activities, and an open‑door policy for feedback. We value work‑life balance, offering flexible hours, generous paid time off, and a supportive environment where ideas are celebrated and growth is encouraged.

Compensation & Perks

While specific figures vary based on experience and location, brighthush offers a competitive salary package that includes:

• Base salary commensurate with market rates for senior B2B marketing roles.
• Performance‑based bonuses tied to campaign KPIs and member engagement metrics.
• Health, dental, and vision insurance plans.
• 401(k) or pension plan with company match.
• Unlimited paid time off and flexible working arrangements.
• Professional development budget and access to industry events.
• Employee wellness programs, including virtual fitness classes and mental health resources.

Equal Opportunity Employer

brighthush is an equal opportunity employer committed to diversity and inclusion. We do not discriminate on the basis of any legally protected status or characteristic, including race, color, religion, gender, sexual orientation, gender identity, disability, veteran status, or any other protected class. We welcome applicants from all backgrounds and are dedicated to providing reasonable accommodations throughout the recruitment and hiring process.

Ready to Make an Impact?

If you are a strategic thinker with a passion for driving customer engagement, a knack for data‑driven decision making, and a desire to work in a collaborative, forward‑thinking environment, we want to hear from you. Join brighthush and help shape the future of research‑driven marketing while advancing your career in a supportive, growth‑oriented setting.

Apply Today – Submit your resume and a brief cover letter outlining how your experience aligns with the responsibilities and qualifications above. We look forward to exploring how you can contribute to brighthush’s continued success.