Senior Customer Marketing Manager – Expansion & Adoption Lead (Remote) at brighthush

About brighthush

brighthush is a trailblazing fintech pioneer that empowers businesses worldwide with secure, real‑time identity verification and fraud‑prevention solutions. Since our founding in 2011, we have grown into a global network of trusted partners, delivering cutting‑edge technology that protects millions of digital identities every day. Our mission is simple: make the digital world safer, faster, and more inclusive. With a culture that thrives on curiosity, collaboration, and continuous learning, we invite you to join a team that is redefining what it means to be a customer‑centric, data‑driven organization.

Why This Role Matters

As the Senior Customer Marketing Manager, you will be the catalyst that turns satisfied customers into enthusiastic advocates and revenue‑generating champions. You will own the entire expansion ecosystem—from signal discovery to campaign execution—ensuring that every mid‑market and enterprise account not only adopts our platform but also unlocks its full potential. Your work will directly influence customer lifetime value, renewal rates, and referral pipelines, making you a key driver of brighthush’s growth trajectory.

Key Responsibilities

• Strategic Expansion Leadership: Own the end‑to‑end expansion and adoption marketing strategy for our mid‑market and enterprise portfolio. Co‑own expansion revenue targets with Customer Success, aligning incentives and measuring success through adoption, upsell, and cross‑sell metrics.
• Signal Framework Development: Build and refine a robust signal framework that blends product usage, account health, and commercial data. Collaborate with Customer Success and Product to surface actionable insights that drive targeted outreach.
• Account‑Based Campaign Design: Craft multi‑persona, multi‑touch lifecycle nurture journeys for enterprise buying committees. Map stakeholder maps, create tailored content, and orchestrate coordinated touchpoints that accelerate adoption and expansion.
• Advocacy & Case Study Pipeline: Source, build, and maintain a bench of reference‑ready customers. Lead the creation of compelling case studies, reference programs, and advocacy events that showcase real business outcomes.
• Data Governance & Segmentation: Partner with RevOps to ensure clean, compliant customer data. Define targeting rules, suppression lists, and segmentation logic that feed into both marketing automation and sales enablement tools.
• AI‑Powered Innovation: Leverage AI and emerging tech to streamline workflows, enhance predictive scoring, and uncover new expansion opportunities. Build AI‑enabled processes—such as expansion signal scoring and account‑level campaign orchestration—that are adopted across Customer Success and Marketing.
• Performance Reporting: Deliver regular dashboards and insights on adoption, expansion revenue, and retention impact. Translate data into actionable recommendations for cross‑functional teams.

Essential Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent professional experience).
• Minimum of 8 years in B2B SaaS customer marketing, lifecycle marketing, or expansion marketing, with a proven track record in mid‑market and enterprise accounts.
• Demonstrated ability to co‑own revenue or expansion targets with Customer Success, including navigating joint accountability and performance reviews.
• Experience building a signal or segmentation framework from scratch in an organization that lacked a mature data foundation.
• Proven success running account‑based campaigns that engage multiple stakeholders within a buying committee.
• Portfolio of advocacy and case study initiatives you personally designed, executed, and measured.
• Strong cross‑functional operating skills with Customer Success, Product, and RevOps teams.
• Hands‑on expertise with Salesforce, Marketo (or comparable CRM and marketing automation platforms).
• Background in fintech, identity, compliance, or another regulated B2B domain.
• Experience with ABM or account intelligence platforms such as Demandbase, 6sense, or similar.

Preferred Qualifications

• Advanced knowledge of AI/ML tools for marketing—experience building predictive models, automated scoring, or AI‑driven content personalization.
• Track record of improving data quality or governance in partnership with Ops or RevOps, rather than working around a broken foundation.
• Experience scaling a customer marketing or lifecycle function in a fast‑growth environment.
• Strong analytical mindset with the ability to translate complex data into clear, actionable insights.
• Excellent storytelling skills—capable of turning data points into compelling narratives for both internal stakeholders and external audiences.

Skills & Competencies

• Strategic Thinking & Execution
• Data‑Driven Decision Making
• Account‑Based Marketing (ABM)
• Lifecycle & Adoption Marketing
• Customer Advocacy & Reference Management
• AI & Automation Integration
• Cross‑Functional Collaboration
• Project Management & Prioritization
• Excellent Written & Verbal Communication
• Adaptability in a Rapidly Evolving SaaS Landscape

Career Growth & Learning Opportunities

At brighthush, your career path is as dynamic as the market we serve. You will:

• Lead a high‑impact function that directly influences revenue and customer success metrics.
• Collaborate with senior leaders across Product, Sales, and Customer Success, gaining exposure to the full product lifecycle.
• Own the development of cutting‑edge AI‑driven marketing workflows, positioning you at the forefront of industry innovation.
• Participate in a structured learning program that includes mentorship, leadership workshops, and access to industry conferences.
• Advance into senior leadership roles—such as Director of Customer Marketing or VP of Growth—based on performance and impact.

Work Environment & Culture

brighthush champions a culture of inclusion, transparency, and continuous improvement. Our remote‑first model means you can work from anywhere in the United States while staying connected through:

• Weekly virtual town halls and cross‑team syncs.
• Monthly hackathons and innovation challenges.
• Employee Resource Groups that celebrate diverse perspectives.
• Regular virtual coffee breaks and informal “watercooler” chats.

For those who prefer occasional in‑office collaboration, we offer flexible hybrid hubs in major cities, complete with state‑of‑the‑art workstations, on‑site gyms, and wellness resources.

Compensation & Benefits

While specific figures vary by role and location, brighthush offers a competitive total rewards package that includes:

• Base salary commensurate with experience and market benchmarks.
• Performance‑based bonus structure tied to expansion revenue and customer success metrics.
• Health, dental, and vision insurance for you and your dependents.
• 401(k) retirement plan with company match.
• Generous paid time off, parental leave, and flexible work arrangements.
• Annual education & training stipend (≈$1,000) to support professional development.
• Complimentary Headspace subscription and access to wellness workshops.
• Employee Resource Groups, inclusive events, and community celebrations.

Why Join brighthush?

When you join brighthush, you become part of a mission‑driven team that is reshaping how businesses verify identity and protect themselves online. You will:

• Drive tangible revenue growth by turning customers into advocates.
• Shape the future of AI‑powered marketing in a regulated industry.
• Collaborate with world‑class professionals across Product, Sales, and Customer Success.
• Enjoy a flexible, remote‑first work model that supports work‑life balance.
• Benefit from a culture that values learning, innovation, and personal growth.

Ready to make an impact? Apply now to become the Senior Customer Marketing Manager at brighthush and help us empower businesses worldwide with secure, reliable identity verification.